Beyoncé Announces Homecoming Scholars Award Program Following #Beychella

Two days after making history as Coachella’s first black female headliner with her marathon HBCU-homaging performance, Beyoncé has announced she will be donating $100,000 to four historically black colleges and universities. On Monday, the singer announced through her BeyGOOD initiative that Xavier, Wilberforce, Tuskegee, and Bethune-Cookman will be the inaugural recipients of her new Homecoming Scholars Award Program.

According to BeyGOOD, one winner from each school, chosen by the universities and announced this summer, will receive $25,000 for the 2018-2019 academic year. Qualifying applicants must maintain a 3.5 or higher GPA, and study literature, creative arts, African-American studies, science, education, business, communications, social sciences, computer science, and/or engineering.

“We salute the rich legacy of Historically Black Colleges and Universities,” Ivy McGregor, director of philanthropy and corporate relations at Parkwood Entertainment, which manages BeyGOOD, said in a statement. “We honor all institutions of higher learning for maintaining culture and creating environments for optimal learning which expands dreams and the seas of possibilities for students.”

According to a press release, Saturday’s performance was the “impetus” to mark Beyoncé’s new scholarship program. “The show, with its homage to excellence in education, was a celebration of the homecoming weekend experience, the highest display of college pride,” the statement read.

The Homecoming Scholars Award Program is Beyoncé’s second scholarship overall. Her first scholarship, the Formation Scholars awards program, launched in April 2017 to celebrate the one-year anniversary of Lemonade. The program awarded scholarships to one female student each at four universities, Howard University and Spelman College, which are both HBCUs, as well as Berklee College of Music and Parsons School of Design. The intent was to “encourage and support young women who are unafraid to think outside the box and are bold, creative, conscious, and confident,” and the winners were announced last June.

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