Exclusive: Jay Z’s Roc96 Launches a “Reasonable Doubt” Capsule Collection for Barneys
On June 25, 1996, Jay Z released his debut album, “Reasonable Doubt,” which would go down as one of the greatest rap albums of all time, and certainly one of the artist’s best to date. It includes singles like “Can’t Knock the Hustle” and “Brooklyn’s Finest,” plus cameos from Mary J. Blige and The Notorious B.I.G.. And over ten years later, lyrics and references to the album are still being emblazoned on t-shirts and bomber jackets—to be sold at Barneys New York, no less. Today, Jay Z’s lifestyle brand Roc96, which he started with Roc-A-Fella Records co-founder Kareem “Biggs” Burke and Roc Nation’s Emory Jones, launched a collaboration with MadeWorn, a Los Angeles-based luxury brand by Blaine Halvorson that specializes in band tees. The collection includes all the sartorial staples of a New York hustle, but ranges in price from $235 to $4,000. “This capsule celebrates a time when we were dreamers,” said Jay Z in a written statement. But now, he’s a business, man.
1
A men’s bomber jacket and t-shirt from the “Reasonable Doubt” capsule collection by Jay Z’s Roc96 and MadeWorn for Barneys New York.
2
A men’s camo jacket from the “Reasonable Doubt” capsule collection by Jay Z’s Roc96 and MadeWorn for Barneys New York.
3
A men’s “Brookyln’s Finest” sweatshirt from the “Reasonable Doubt” capsule collection by Jay Z’s Roc96 and MadeWorn for Barneys New York.
4
A men’s hoodie sweatshirt from the “Reasonable Doubt” capsule collection by Jay Z’s Roc96 and MadeWorn for Barneys New York.
5
A men’s ’96 sweatshirt from the “Reasonable Doubt” capsule collection by Jay Z’s Roc96 and MadeWorn for Barneys New York.
6
A women’s “Brooklyn’s Finest” sweatshirt from the “Reasonable Doubt” capsule collection by Jay Z’s Roc96 and MadeWorn for Barneys New York.
7
A women’s patch sweatshirt from the “Reasonable Doubt” capsule collection by Jay Z’s Roc96 and MadeWorn for Barneys New York.
8
A women’s “Brooklyn’s Finest” t-shirt from the “Reasonable Doubt” capsule collection by Jay Z’s Roc96 and MadeWorn for Barneys New York.
9
A women’s patch t-shirt from the “Reasonable Doubt” capsule collection by Jay Z’s Roc96 and MadeWorn for Barneys New York.
10
A women’s camo jacket from the “Reasonable Doubt” capsule collection by Jay Z’s Roc96 and MadeWorn for Barneys New York.
11
A women’s bomber jacket from the “Reasonable Doubt” capsule collection by Jay Z’s Roc96 and MadeWorn for Barneys New York.
