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Viral Olympian Kim Ye-Ji Returns to Paris for a Balenciaga Campaign

Plus more of the standout campaigns of the season.

by W Staff
Updated: 
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Kim Ye-Ji Balenciaga campaign
Photograph by Juergan Teller; Courtesy of Balenciaga

The spotlights have barely faded on the spring/summer 2025 runways, but that isn’t stopping the rollout of corresponding campaigns. First up are the resort and the pre-spring collections, here to provide a bit of warmth to the winter months with a taste of what’s to come in the world of fashion. Offerings from brands like Proenza Schouler and Loewe are already on full display, and soon the spring/summer campaigns will be in full swing, with your favorite faces in front of the cameras and the industry’s best photographers behind them, exhibiting the upcoming season’s biggest trends. Check back here often as we track the latest surprise stars and eye-catching images of the season.

Balenciaga

Photograph by Juergan Teller; Courtesy of Balenciaga

In case you were confused, “This is a Balenciaga Campaign.” The brand is taking a totally straightforward approach with its latest advertisement, teaming with Juergen Teller, as well as the photographer’s wife and creative partner, Dovile Drizyte, on a campaign sporting that aforementioned, fairly unambiguous title.

Balenciaga

Photograph by Juergan Teller; Courtesy of Balenciaga

In the images, it’s not only the clothes and models on display, but also pieces of furniture from Demna’s personal vintage collection. Red velvet chairs and a white satin couch pop up throughout Paris, allowing campaign stars like Kim Petras and Romeo Beckham to admire the Eiffel Tower or the Seine in comfort.

Balenciaga

Photograph by Juergan Teller; Courtesy of Balenciaga

In addition to Petras and Beckham—as well as models Sua Lee, Khadim Sock, and Akolde Meen—Demna also enlisted Olympic medalist pistol shooter Kim Ye-Ji, who went viral during the Paris Games this summer. Now, Kim has returned to the French city—though she has traded in her pistol for a Balenciaga Bel Air bag.

Loewe

Photograph by Juergen Teller; Courtesy of Loewe

Young Hollywood is joined by some unexpected characters in Loewe’s resort 2025 campaign. Unlikely combinations are on display as Ayo Edebiri demands attention away from a scrum of rugby players and Leo Woodall stands tall next to an armor-clad knight. The pairings are odd and spontaneous, sparking friction, but also a laugh.

Loewe

Photograph by Juergen Teller; Courtesy of Loewe

Baby Reindeer star and creator Richard Gadd is being stalked by a giant squash in Loewe’s cheeky campaign.

Loewe

Photograph by Juergen Teller; Courtesy of Loewe

As has become something of a tradition, Anderson cast an unexpected icon in his latest Loewe campaign. Following int he footsteps of the late Dame Maggie Smith, the 89-year-old artist Rose Wylie stepped in front of the camera.

Loewe

Photograph by Juergen Teller; Courtesy of Loewe

Also in the campaign is Queer star Drew Starkey, a new addition to Jonathan Anderson’s ever-growing roster of celebrities. The actor looks confident, like he knows the audience is focused on him and his Pebble bucket bag, not the knights that stand a few feet in the distance. With the image, he proves his place in this twisted world created by Anderson and photographer Juergen Teller.

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