Winona Ryder Is the Newest Face Of L’Oréal Paris
Everybody loves a comeback—and there is perhaps no bigger proof than actress Winona Ryder. With her epic return back to TV on Netflix’s highly acclaimed series, Stranger Things, Ryder officially made her return, and now she has a new reason to celebrate, being named a brand ambassador for L’Oreal Paris. As the face of L’Oréal’s Elvive Hair Care‘s social, digital and print media campaign, which “celebrates the fact that hair can make a comeback from damage,” Ryder will be making her making her TV commercial debut Sunday night during the Golden Globes alongside How to Get Away with Murder actress Aja Naomi King and and former Fifth Harmony member, singer Camila Cabello.
The campaign that targets damaged, dry and color-treated hair, senior vice president of marketing at L’Oréal Paris, Anne Marie Nelson-Bogle opened up to WWD about why Ryder was the ultimate choice to star in the ads, saying, “Everyone does love a comeback, and we will be communicating that damaged hair deserves one, too. For Winona, we know that from TV sets to the red carpet, her hair has gone through many transformations—her hair is dry and damaged.”
Continuing on the share the brand’s excitement for the renewal of the haircare line, president L’Oréal Paris USA, Tim Coolican, noted that, “Elseve has been the #1 hair care brand in Europe and leader in treatments since 1971. We are thrilled to now bring the hair care line to the U.S. under the Elvive name with focused positioning that speaks to the 80 percent of U.S. women who are experiencing hair damage daily. With this launch, we hope to empower people to fight hair damage so they can have beautiful, revived hair every day.” And with the winter season officially in full swing, tackling the damages of dry, dehydrated hair is now a little easier.
Royals 2017: Why Pharrell Williams, Winona Ryder, Tracee Ellis Ross and More Are the Role Models of Today
Winona Ryder wears Fendi dress; Angela Friedman bra; M&S Schmalberg brooch; Fogal tights; Gucci shoes. Beauty: Chantecaille.
Tilda Swinton wears Loewe jacket, shirt, and pants. Beauty: Chanel.
Hailee Steinfeld wears Valentino dress. Beauty: Maybelline.
Tracee Ellis Ross wears Vetements dress. Beauty: Lâncome.
Saoirse Ronan wears Saint Laurent by Anthony Vaccarello shirt and pants. Beauty: Nars.
Chris Hemsworth wears Boss shirt and pants; his own belt and necklace. Grooming: Hugo Boss.
Pharrell Williams wears Sacai shirt; Bulgari necklace (top); his own necklace. Grooming: Giorgio Armani.
Robert Pattinson wears Dior Homme turtleneck; Haider Ackermann pants. Grooming: Dior Homme.
James Corden wears Ann Demeulemeester shirt and hat. Grooming: Neutrogena.
Jared Leto wears Gucci jacket, shirt, and pants; M&S Schmalberg brooch; Artemas Quibble belt. Grooming: Gucci.
New Royalty: Movie Star
My first kiss was on set. It was my very first film as well. My character really liked this boy, and she didn’t know if he noticed her. In the end she got to kiss him. At that time, I was only 11 years old, and not ready to kiss a boy. I asked the director, “How long do you want me to kiss him? How many seconds?” And the director said, “Three seconds.” So while kissing, I counted in my head. Every single take I was like, One, two, three. And then: “Okay, kill, cut!” I definitely suffered for art.
Ronan wears a Louis Vuitton top, cape, and shoes; Falke tights.
Classic Royalty: Movie Star
Is there anything that scares you? I’m not easily scared, and I’m wary of being bored. I think risk-taking is a subjective thing. One person’s risk is another one’s comfort zone. And, to be honest, I’m too lazy to get easily scared. Maybe I’ve got a bit of my brain missing, but I love not knowing what I’m doing next. What about when it comes to clothes? Did you always have a fashion-forward outlook? Again, what somebody might think of as unusual is, to me, supercomfortable, inspiring, and interesting. I’ve never truly been that aware of fashion; I’m interested in style.
Swinton wears a Haider Ackermann shirt; Alexander Calder necklace from Stephen Russell, New York.
New Royalty: Renaissance Person
Where do you get your ideas? The shower is a frequent place. Actually, near any running water—whether it’s the faucet or the shower. And sometimes I get ideas on a plane because of the sound deprivation.
Do you record your ideas on your phone? I just hold on to them. The best way to remember something is if you home in on the excitement. That you don’t forget.
Is there a song that makes you cry? It’s been maybe 10 years since I heard something that made me cry. There is an old Donny Hathaway song called “Take a Love Song,” and it would make me emotional. But I think I was eating a lot of weed candy at the time, so that may have pushed me over the edge.
Whom do you consider Royal? Wes Anderson. I love what he does. Bill Murray running from a playground in Rushmore made me very happy. Anderson’s composition is amazing: his color, the music that he uses. I’m not an actor, but, in a heartbeat, I would just walk by or whatever he asked me to do in one of his films.
Williams wears a Chanel jacket and necklace; G-Star pants; Adidas Originals = Pharrell Williams shoes; his own shirt, belt, bracelets, ring, watch, and socks.
Classic Royalty: Renaissance Person
When did you start dancing? When I was 3. I loved it. I did recitals and I loved being onstage. I particularly loved the collective mind of the audience. Applause was nice, but I liked the silence of the audience better. The silence means, Oh, my! You have their rapt attention.
MacLaine wears an Akris turtleneck.
Classic Royalty: Activist
I came to New York in the ’70s to become president of Planned Parenthood. It was a time of great difficulty for the city—and for the country—but also one when women made tremendous progress toward being in control of their lives and their bodies. My position allowed me to be a spokesperson for women in the midst of the great changes that were taking place and the turmoil that occurred as a result of them. Today, 40 years later, the continuing opposition to Planned Parenthood comes from people who want to roll back the clock.
Wattleton wears a Row coat; Vhernier earrings; Verdura necklace.
New Royalty: Activist
When I was 11, my parents gave me an iPhone. I think it shaped who I am as a person because I had access to everything very, very early on. But now I’m 18 and I have gotten rid of it. I was worried about the mental-health effects it was having on me. The phone was taking over my life. I felt like I was floating away, and part of that had to do with being in a virtual world without any tangible substance. I felt like I was always refreshing Instagram instead of refreshing my life.
Stenberg wears a Prada top; Buccellati earrings.
New Royalty: Renaissance Person
To me, Paula Abdul is royalty. I just saw her live, and the whole time I was watching her, I was hitting the person next to me and saying, “Oh. My. God. Yes!” I’m late to the game, but Paula Abdul is completely amazing.
Steinfeld wears an Yves Salomon coat; Nili Lotan dress; Mahnaz Collection ring; Lynn Ban earring.
New Royalty: Renaissance Person
There were eight boys in The History Boys, and we were all at a similar point in our careers. The other seven would get incredible scripts for Spielberg movies or big HBO shows, and I would get a one-page script for the guy who drops off a TV for Hugh Grant. I remember thinking, These decisions are being made based on the way I look. I realized then and there that I needed to try and start creating stuff on my own. And I did.
Corden wears a Berluti jacket; Burberry shirt; Balenciaga scarf.
New Royalty: Society
The notion of being born into the right stratosphere no longer exists. More and more, young people want to dedicate their lives to doing something meaningful that has a positive effect on the world. That’s what is valued now—not your name or your lineage.
Bush Lauren wears a Ralph Lauren shirt; Zimmerli of Switzerland tank; Hermès scarves; Vicki Turbeville earrings; vintage bracelet from Stazia Loren, New York.
Classic Royalty: Society
You got involved with God’s Love We Deliver during the ’80s AIDS epidemic. It was a terrible time. We delivered meals to people who were sick. A lot of my friends thought I had lost my mind. There was so much fear.
How did you meet Robert Trump? At a fundraiser. We were married in 1984. But years later things changed, and, in 2007, we divorced.
Did you go to your former brother-in-law’s presidential inauguration? Yes. It was kind of an out-of-body experience. [Laughs] It’s like, Am I really here? I went to all the balls, and there was a wonderful small lunch, and Donald and Melania were there. She looked beautiful.
Is it strange to see your last name everywhere? Yes—very, very strange. I mean, forget paying with a credit card. It’s always, “Are you related?” It never ends.
Trump wears a Chloé dress; David Webb earrings.
New Royalty: Model
I always go into a zone when I’m posing for a photographer. I like to try and get into whatever character is wanted for the photos. For this shoot, I tried to be kind of vulnerable and soft because I can be quite hard with my resting bitch face. I wanted to look innocent, but mysterious. And royal. Very royal.
Aboah wears a Calvin Klein 205W39NYC dress; Stephen Russell earrings; Vhernier bracelets; her own rings.
Classic Royalty: Model
What is your secret skill? Fucking.
Fucking? Mm-hmmm. It’s an awfully good thing to be good at, no? And it goes on forever, guys and girls. You should remember that.
Hutton wears a Row coat.
Classic Royalty: Superhero
My first audition was for some random sort of commercial. I remember walking in and having to tell them about myself, and none of it was very interesting because I never got those jobs. My first regular acting gig was on a soap opera called Home and Away. I did that for three and a half years, and I went through every melodramatic tragedy that one can go through: plane crashes, fires, robberies, landslides. I had three different kids with three different women. And my character was 19 for three years. I never had a birthday. Never aged.
Hemsworth wears a Boss jacket, shirt, and pants; Western Spirit bolo tie; stylist’s own belt.
New Royalty: Superhero
I don’t fuck with karaoke. I tried it once, and it was the biggest disaster. The song I bombed on was “Eye of the Tiger.” It was at a wedding, in front of hundreds of people. The only line of the song that I knew was “eye of the tiger,” so I just mumbled, and it was awful. Deep shame. Now I stick to singing my own songs onstage with my band, Thirty Seconds to Mars. There are some things you just know you’re not good at.
Leto wears an Ann Demeulemeester shirt; Gucci pants; Mikimoto pearls; his own ring and necklace.
New Royalty: Television
As a boy, I was very, very sensitive. Ever the emotional young thing. In eighth grade, a drama teacher put me in a play, and I got really involved with theater. Within a year, all the kids who were making fun of me were my allies. I remember thinking, Instead of being a weird guy in the corner of the classroom, now I’m the weird guy that everyone has to pay attention to! And, like, Wow—maybe someone will kiss me!
Middleditch wears a Prada shirt; Coach 1941 pants; Artemas Quibble belt; Calvin Klein 205W39NYC boots.
Classic Royalty: Television
Since signing on to Stranger Things, I’ve become a binge-watcher of TV. My favorite show is The Americans. It’s brilliant, and Keri Russell is just mind-blowing. I watched the entire last season all at once, and I was crushed when it ended. I met Keri, and I was like, “What’s going to happen?!” I had turned into a fan-geek. But she wouldn’t tell me. Everyone in TV has to keep things a big secret—which I’m learning.
Ryder wears a Dior dress and hat.
New Royalty: Movie Star
I didn’t think I could play Dr. Dre in Straight Outta Compton. I was asked to audition, and I remember saying no because I didn’t want to be the one to mess it up. I was nervous because it was Dr. Dre. And now, after the film, I walk down the street and people ask, “Is that Dr. Dre?” Nobody did that before Compton. Now everybody does it.
Hawkins wears a Giorgio Armani jacket, shirt, and pants; Tom Ford shoes.
Classic Royalty: Movie Star
What was your first acting job? When I was 15 or 16, I was cast as Reese Witherspoon’s son in the film Vanity Fair. I went to the screening, and no one had informed me that I had been cut from the film. But the casting director felt so guilty that she gave me a first run at the part of Cedric in Harry Potter, which I booked. So, in the end, I was quite glad to have been cut from Vanity Fair.
How did you prepare for your role as a bank robber on the run in Good Time? I stayed in character for several days and got a job at a car wash. I wanted to change myself so that people would not be able to recognize me for the whole shoot. And it worked. We were filming in a packed subway at rush hour; I was directed by text message, and no one could tell we were making a movie. Not one person took a cell-phone picture, which would have ruined the whole thing. It was great to not be recognized.
Pattinson wears a Berluti jacket; Charvet scarf.
Classic Royalty: Television
After Everybody Loves Raymond ended, it wasn’t hard to say no to other sitcom offers. This sounds awful, but I had all the money I needed, my wife had all the money she needed, and creatively I wanted to do other things. I thought, Suddenly I have time, I have money, I have a bit of fame, and this is going to be fun. After three months, it wasn’t fun anymore. I had a kind of emotional breakdown until I started creating the next show. People ask me sometimes, “How do you keep going?” And I like to say, “I have to keep moving, or I catch up with myself.”
Romano wears a Balenciaga shirt.
New Royalty: Television
Your mom is Diana Ross. Did you ever borrow her clothes? I’m not going to lie: It was more like stealing. One time, she left the house and I saw her car go down the driveway. I marched myself into her bathroom and started taking clothes. I liked to put them in my closet and live with them as if they were mine. Just as I was loading up, my mom walked into the bathroom. She said, “What are you doing?!” I was like, “I’m organizing your closet for you!” To this day, I visit her closet and call it shopping.
Ross wears an Alexander McQueen dress; Gianvito Rossi shoes.
