JANE'S ADDICTION

Organic Online

W’s beauty director has found a new e-commerce destination.

by Jane Larkworthy

Thrive Market

As some who tries to eat organic, I was thrilled to learn about Thrive Market, a new online store that offers natural and organic food, home, and beauty products—all at a 25-50 percent discount. With more than 2,000 brands (including Weleda, Garden of Eatin’ and Seventh Generation); lifestyle-specific departments for vegans, paleos, and the extra conscientious; and an annual $60 membership fee, it’s like Costco for the eco chic.