Watch Out, Kylie Jenner: Serena Williams Is Launching Her Own Beauty Brand
She may be known as the one of the greatest athletes of all time, with an impressive 23 Grand Slam single titles to her name—not to mention an Olympic gold medal—but it seems that Serena Williams is looking to take her talents off the court and join the ranks of the ever-growing beauty industry. Back in January, the 36-year-old tennis star filed for the trademark of “ANERES,” which is Serena spelled backwards. And while the company logo was originally created back in 2003 as the name of the clothing line in the works, Williams switched gears this past winter and is creating a cosmetics line instead.
While most beauty newbies tend to start within a more niche category before expanding their lines, Williams is going full speed ahead with a full range collection. With the details of her line still to be announced, the all-star athlete is planning on launching everything from skin care to makeup to fragrances and body and hair care. It is certainly enough to keep the new mom plenty busy, but she hasn’t slowed down on the court either. Williams returned to tennis this past weekend at the WTA Tour in Indian Wells, California, beating competitor Zarina Diyas in her first round, marking her first match since the 2017 Australian Open and after giving birth to daughter Alexis Olympia Ohanian Jr. with husband Alexis Ohanian.
As the latest celebrity to transition into the beauty space, Williams is amongst the ever-expanding new field of celebrity beauty lines that’s currently being dominated by Rihanna’s Fenty Beauty, Kylie Jenner’s Kylie Cosmetics, and Kim Kardashian’s KKW Beauty. But as she’s Forbes’ current highest-paid female athlete, earning an incredible $84 million in 2017, there’s good reason to think that Williams knows what she’s doing with the business.
Emily Ratajkowski’s Rosy Cheeks, Adwoa Aboah’s Mauve Lip, and More Understated Beauty Moments of the Week
Model Karlie Kloss flaunts her Parisian beauty look of flushed cheeks and soft, side-swept curls.
Dutch beauty Negin Mirsalehi makes the case for understated Parisian glamour with sleek locks and a natural lip.
Yara Shahidi proves that natural curls and bare skin make for the ultimate off-duty look.
Supermodel Gisele Bündchen poses with her daughter, Vivian, with matching messy waves and sun-kissed skin.
For model Grace Elizabeth, it’s all about fresh, clean skin and smooth, polished locks.
British model Adwoa Aboah matches her colorful attire to her glossy, burgundy lip and luminous skin.
Model Emily Ratajkowski makes the case for rosy cheeks, nude lips, and perfectly blown-out locks.
Korean beauty Soo Joo Park is all blonde in Paris, pairing her swept-over platinum locks with bleached brows.
Brazilian beauty Alessandra Ambrosio proves that bare skin and messy topknots go hand in hand.
Lais Ribeiro’s beachside glamour is all about a messy topknot and effortlessly bronzed skin.
