Paris Hilton Announces Skincare Line With Unicorn Mist

If her relentless fondness for rhinestones and everything pink is any indication, Paris Hilton doesn’t follow the trend cycle; she sticks to her own internal clock. That is the case especially with unicorns, the mythical creature whose joyful rainbow aesthetic reigned throughout the first half of 2017. Even though all things unicorn seemed to have peaked with Elle Fanning’s red carpet interpretation and Selena Gomez’s Lizzy McGuire-inspired unicorn sweater, with the trend seemingly hitting a peak with Thom Browne Spring 2018 show where the designer brought a unicorn onto the runway, the Hilton heiress has just given her co-sign to the infinite Instagram hashtag fad. Today, Hilton officially announced her first foray into skincare and it’s called Unicorn Mist.

Unicorn Mist looks exactly like you would expect it to: It comes in an Instagram ready, iridescent bottle branded with “Paris Hilton” and a logo consisting of a crown over a “P.” Exactly what does Unicorn Mist consist of? Rose water, aloe vera, and marshmallow plant apparently. The product, which is the first of her all-natural Hilton Lifestyle, LLC skincare startup, contains a “proprietary rose water formula,” according to the press release. “I am so excited to be able to bring such an amazing product to the market,” Hilton said in a statement. “I have always had a passion for taking care of my skin and I only use products that actually work without harmful chemicals that are only a temporary fix. With this new company I can stand behind my own products and promote a brand that is focused on making products that truly work and can help everyone look and feel their best.”

Fittingly, the bottle, which retails for $29, comes in a 50ml offering, allowing you to use it on the go when traveling, presumably as the in-demand DJ does, who has made jet-setting her lifestyle, between playing Ibiza clubs and promoting her other ventures, like her recent 23rd (!) fragrance, Rosé Rush. In between working on her skincare line, which is slated to debut in early 2018, Hilton has also been readying her second pop album, rooted in deep house, techno-pop and electro-pop, which she revealed earlier this month. 2018 is going to be Paris Hilton’s year and it hasn’t even started.

Related: Paris Hilton Invented Everything You’re Doing in 2017, and She Knows It