BEAUTY

Orlando Pita

Hair and Now

by W Magazine

bear_ilist_orlando_pita_h.jpg

In an industry of catty coiffeurs, Orlando Pita is a hair genius sans attitude, as even-keeled and affable as they come. Over the past few years, he has expanded his interests to include a New York salon (Orlo, a nickname of his), where lucky civilians who can afford his attention spend $800 on a cut, as well as a partnership with the popular hair-care line T3 360 on its styling products. But it’s his prolific body of runway and print work that has set the standard for countless hairstylists who approach a head of hair and think, What would Orlando do?

Greg Kessler/style.com