Jeremy Scott Gathers His Dolls on the Runway, Front Row, and After Party for Moschino

“Is that an invitation?” asked one of the many ticketless Moschino superfans outside the show entrance. “Please, can you say I’m with you?”

“It doesn’t work like that, honey,” responded an American editor.

A huge crowd had gathered, filling up the narrow street. They pushed and shoved through the throng, elbowing their way to the front where, without an invitation, they were turned away.

Milanese police officers did their best to bring order, but soon, chaos ensued as Liu Wen appeared and fans, desperate for selfies, lost all sense of restraint.

With over two million Instagram devotees, she’s a model with a following and influence, as the first Asian to make Forbes’ annual list of highest paid models.

“I’m just really appreciative,” said Wen of the attention. “They always support me…I’m just so shy, and I don’t know what to do, but I just stay smiling and friendly. They ask to take a picture and will say, ‘you made my day.’ I just feel honored to share that happy moment.”

Gigi Hadid – who knows a thing or two about attracting attention – opened the Moschino show, followed by some of today’s most talked about faces, including sister Bella Hadid, Irina Shayk and Taylor Hill.

It was a paper doll themed production – inspired by Jacqueline Susann’s novel Valley of the Dolls – filled with trompe-l’oeil pieces and caricature-like gowns, over-sized white tabs included.

“It’s the classic fashion show but twisted,” said designer Jeremy Scott backstage. “I wanted it to feel very proper with a twist…they’re so ethereal, almost like aliens in these outfits.”

“I played first with Franco [Moschino] kind of ideas, like the red with black polkadots and some of the traditional things he did like the trench coat,” continued Scott. “And then I wanted to do some of the things that I’ve done, and from there, played with vintage – you know, some of those vintage little floral looks, kind of traditional paper doll feeling and going into the full on glam for evening.”

One by one many of the models thanked Scott – big smiles, hugs and kisses all around.

“It’s great when they’re into the clothes, and they love it and are having fun,” Scott said of the models. “It’s a nice feeling, and it can be very exciting and just a wonderful atmosphere.”

The fun later continued at the Moschino after party inside Le Banque – a former bank turned restaurant and late-night club – where Charli XCX and models like Imaan Hammam and Bella Hadid could be seen behind VIP velvet ropes.

By 12:20 a.m. Hadid could be seen making her exit – still sporting her short doll-like bob wig from the show – but the party continued well past 2 a.m., as guests let loose, breaking sweat on the packed, hip-hop thumping dance floor.