Kylie Jenner Cosmetics Could Be Worth $1 Billion By 2022
If 2016 was the year of realizing things, 2017 is the year of cashing in on those realizations. At least, that’s the case for Kylie Jenner, who might be having the best-ever year. Not only does the reality TV star turned beauty mogul have her own recently launched show, Life With Kylie, she has a full-on cosmetics empire as well. Just two months after Jenner landed on this year’s Forbes list of the 100 highest paid celebrities — as the youngest entry, no less — her company Kylie Cosmetics is being predicted to be a $1 billion company. Not bad for a 19-year-old, let alone someone who’s existence has been chalked up to be being famous for doing nothing by Kardashian-Jenner detractors.
In just 18 months, Kylie Cosmetics has pulled in $420 million in retail sales, WWD notes, and is reportedly on track to rake in $1 billion by 2022. To put that into perspective, it took the ultra-luxurious Tom Ford beauty brand a decade to reach $500 million and, as WWD points out, that milestone was one of the fastest for parent company Estée Lauder Cos. Inc. Jenner meanwhile only launched Kylie Cosmetics back in November of 2015 with three lip kit colors that immediately sold out.
Of course it helps that Jenner launched her company when she already had a following. At present, Kylie has a whopping 96.4 million Instagram followers and another 22.4 million on Twitter. Also, over the past year, she’s combined forces with two of her sisters, Kim and Khloe, on hit collaborations for Kylie Cosmetics that sold out within minutes.
Still, as successful as Kylie Cosmetics is, it hasn’t been without controversy. Last fall, Jenner was accused of plagiarism by makeup artist Vlada Haggerty over a Guy Bourdin-inspired image, a lawsuit which she eventually settled according to Haggerty. Plus, Kylie Cosmetics has gone through its fair share of growing pains, such as sending out empty Kylighters and faulty lip gloss brushes, all of which quickly spread across social media. But judging by the company’s reported revenue those hiccups haven’t been enough to dissuade her fans from shelling out for new products. Considering her company could become worth $1 billion by the time she’s 25, she really could live out her dream of dropping off the grid at 30 and raising her own chickens on a farm.
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Kylie Jenner, Caitlyn Jenner (formerly Bruce Jenner), Kendall Jenner, and Kris Jenner at the world premiere of The Emperor’s New Groove in Hollywood, California, December 2000.
Kylie Jenner at the Matrix at A Time for Heroes Celebrity Carnival Benefiting the Elizabeth Glaser Pediatric AIDS Foundation in Los Angeles, June 2008.
Kendall, Kris, and Kylie Jenner at the 102.7 KIIS-FM’s Wango Tango in Irvine, California, May 2009.
Kylie Jenner at the release party for Selena Gomez’s Kiss and Tell in Hollywood, September 2009.
Kendall Jenner, Kim Kardashian, and Kylie Jenner at the Teen Choice Awards in Universal City, California, August 2010.
Kendall and Kylie Jenner at the premiere of Justin Bieber: Never Say Never in Los Angeles, February 2011.
Kendall and Kylie prove their twinning days aren’t behind them at the premiere of Prom in Hollywood, April 2011.
Kylie Jenner at the Race to Erase MS in Century City, California, May 2012.
Kylie Jenner at Fashion’s Night Out in Los Angeles, California, September 2012.
Kendall and Kylie Jenner, honing their fashion consultant chops, go on Good Morning America to discuss spring trends, February 2013.
Kylie Jenner wore a dress by Msfts, the label by then-reported boyfriend Jaden Smith, to the Kids’ Choice Awards in Los Angeles, March 2013.
Kylie Jenner opted for white and nude, a palette she’d come to favor down the line much like sister Kim Kardashian, at the MTV Movie Awards in Culver City, California, April 2013.
Kylie Jenner opted for a sleek black two-piece look to attend the premiere of After Earth (the movie fronted by rumored boyfriend Jaden Smith) in New York, May 2013.
Jenner opted for a tonally appropriate graphic tee to walk the red carpet with Jaden Smith at the premiere of Ender’s Game in Hollywood, October 2013.
Kylie Jenner, in Maiyet and Giambattista Valli, debuted a new hair style when she walked the red carpet with sister Kendall at the American Music Awards in Los Angeles, California, November 2013.
Kylie Jenner in Alex Perry with Louboutin heels at the Billboard Music Awards in Las Vegas, Nevada, May 2014.
Jenner opted for an orange Nicolas Jebran minidress, contrasting with her sister’s Fausto Puglisi, at the MuchMusic Video Awards in Toronto, Canada, June 2014.
Kylie Jenner in Alexandre Vauthier with Gucci heels at the MTV Video Music Awards in Inglewood, California, August 2014.
Jenner opted once again for Alexandre Vauthier, this time in burgundy, for the American Music Awards in Los Angeles, California, November 2014.
Kylie Jenner in Steven Khalil at the GQ Grammys afterparty in Hollywood, California, February 2015.
Kylie Jenner appeared front row at the 3.1 Phillip Lim show — wearing Phillip Lim, naturally — during New York Fashion Week Fall 2015 in New York, New York, February 2015.
Completing the arc that brought her into Olivier Rousteing’s fold, Kylie Jenner wears Balmain at the Billboard Music Awards in Las Vegas, Nevada, May 2015.
Kylie once told us her mom is her style icon — so it makes sense they would pair up on the red carpet, too. Here, Kylie Jenner wears a Cushnie et Ochs top with Alaïa leggins and a Kimora Lee Simmons coat for the premiere of The Gallows in Los Angeles, California, July 2015.
Kylie Jenner in Shady Zeineldine at the ESPYs in Los Angeles, California, July 2015.
Jenner steps out with a bleached ‘do and a new pantsuited look, sitting front row at the Prabal Gurung show during New York Fashion Week Spring 2016 in New York, New York, September 2015.
Wearing Balmain x H&M, Jenner appeared at the launch of the capsule collection in New York, New York, October 2015.
A regular at the American Music Awards, Jenner went custom for the 2015 edition in Bryan Hearns in Los Angeles, California, November 2015.
Also a regular at Vera Wang, though perhaps an unexpected one, Jenner went full-on Kylie Minogue during the Fall 2016 season at New York Fashion Week in New York, New York, February 2016.
Jenner called on Olivier Rousteing to outfit her for last year’s Met Gala, wearing custom Balmain to the Costume Institute gala for Manus x Machina in New York, New York, May 2016.
Jenner sat front-row at Jonathan Simkhai in a denim ensemble with a skull cap during New York Fashion Week Spring 2017 in New York, New York, September 2016.
