YOUNG CINDY

Kaia Gerber on the New ’90s-Inspired Images Where She Looks Just Like Mom Cindy Crawford

The 15-year-old face of Hudson Jeans talks about her new campaign.

by Lauren McCarthy

170429-06_0471.jpg
Patrick Demarchelier

It’s safe to say that Kaia Gerber has had a very good summer. She’s spent the better portion of the warm months at her families home in Canada, hanging out at the beach with mom Cindy Crawford, dad Randy Gerber, and brother Presley Gerber, posting plenty of selfies for her 1.5 million Instagram fans to take in. To cap it off, earlier this week, it was revealed that the model is one of Teen Vogue‘s September issue cover stars. But now need to lament the end of summer—it’s looking like Gerber’s fall is shaping up to be just as great. The on-the-rise model has been named as the face of Hudson Jeans’s Fall 2017 campaign, alongside fellow scion Gabriel-Kane Day-Lewis. The campaign marks Gerber’s first apparel brand campaign, having been named the face of Marc Jacobs beauty last year. The ’90s-esque images recall some of Crawford’s early modeling shots, and were shot by one of the supermodel’s frequent collaborators, Patrick Demarchelier. Here, Gerber talks about working with the famed photographer, what pair of Hudson Jeans she stole from set, and back-to-school fashion.

What was it like shooting with Patrick Demarchelier? Shooting with Patrick was a dream come true for me. I have always admired his work. I had met Patrick years ago before I had any idea I’d get to work with him one day. Seeing him again now that I’m older was really cool.

Kaia Gerber stars in the Hudson Jeans Fall 2017 campaign, shot by Patrick Demarchelier.

What is your favorite part about fall fashion? I love fall fashion because you get to layer clothing.

What makes a good pair of denim? For me, there is no one idea of a good pair of denim. The important thing for me is finding a fit that you like and that accentuates your body the best.

What denim trends are you most looking forward to wearing this fall? I’m really looking forward to wearing Hudson’s black jeans with the lace-up front. I got to wear them in the campaign and ended up stealing them from the shoot!

Kaia Gerber stars in the Hudson Jeans Fall 2017 campaign, shot by Patrick Demarchelier.

Patrick Demarchelier

How many pairs of jeans do you think you have? Too many! It always seems though that I wear the same pair over and over.

Related: Rising Model Amelia Gray Hamlin on the Responsibility that Comes with Instagram Fame, and Growing Up with Kaia Gerber

Cindy Crawford Discusses Celebrity Crushes, Her Mole, and the First Time She Did Playboy

The 21 Best Jeans to Buy This Fall

Dior bodysuit and jeans; Miu Miu headband; Jimmy Choo shoes.

Photograph by Angelo Pennetta; Styled by Katie Grand.

The Tomas jean by AG is the perfect fall staple to be worn both day and night.

Buy Now: AG, The Tomas, $235, AG stores nationwide and AGjeans.com.

Aries tie-dye jeans are the perfect introductory to someone who is new to, and possibly a bit unsure of the whole tie-dye thing.

Buy Now: Aries, Lilly Tie Dye Jeans, £275, Ariesarise.com.

A subtle take on workwear inspired jean.

Buy Now: Bottega Veneta, pants in cotton, $890, Bottegaveneta.com.

An elegant approach to a draw-string jean.

Buy Now: Brunello Cucinelli bead-embellished denim tapered pants, $1,545, Brunellocucinelli.com.

Always classic and refined, when it comes to jeans Chloe never disappoints.

Buy Now: Chloe, Cropped high-rise straight-leg jeans, $1,095, Netaporter.com.

100% made in Italy, these jeans are innovative and ecological.

Buy Now: Closed, pedal pusher coloured denim, €159, Closed.com.

Created from recycled jeans, this sustainable, zero waste brand couldn’t be better.

Buy Now: E.L.V. Denim boyfriend high-rise straight-leg jeans, $410.00, Netaporter.com.

The perfect amount of flare and fringe.

Buy Now: Etro, Flared jeans, $640, Etro.com.

Based off of a sailor pant from the 90’s, these jeans drape effortlessly over the body.

Buy Now: Eve denim, Charlotte cropped high-rise wide-leg jeans, $295, Evedenim.com.

These jeans are designed to give your butt a boost.

Buy Now: Everlane, The Cheeky Straight Jean, $78, Everlane.com.

Love a retro streetwear moment.

Buy Now: EYTYS, Cypress coated jeans, $280, Matchesfashion.com.

The most perfect blue denim wash you ever did see.

Buy Now: Goldsign, The relaxed mid-rise straight-leg jeans, $295, Net-a-porter.com.

Many brands are doing the workwear pant this season but not many with a tapered leg. These are truly unique.

Buy Now: La Fetiche, Workwear style jeans with tapered legs, £330, LaFetiche.com.

Made in France from woven cotton, these jeans are perfect for all seasons.

Buy Now: Lanvin, Asymmetrical pants in topstitched denim, $990, Lanvin.com.

These jeans are Americana heritage meets city living.

Buy Now: Billy Los Angeles, The Rider J-001/Azure, $380, Billylosangeles.com.

Nili Lotan combined western elements along with street style of New York City to create this collection.

Buy Now: Nili Lotan, Emerson jeans, $395, Net-a-porter.com.

The perfect white jeans to wear all year round.

Buy Now: Raey, Dad baggy boyfriend jeans, $161, Matchesfashion.com.

The perfect five-pocket, acid wash jeans to satisfy your inner 80’s wild child.

Buy Now: Sandro, acid wash jeans, $245, Sandro-paris.com.

This patchwork design is a fun twist on the vintage jeans you already own.

Buy Now: The Kooples, blue patchwork vintage jeans, $268, Thekooples.com.

These babies are noted as “essentials” for a reason.

Buy Now: The Row, Ashland jean in selvedge denim, $590, Therow.com.

Crafted in Italy, these jeans are the epitome of luxury.

Buy Now: Wales Bonner, Leather-trim high-rise jeans, $960, matchesfashion.com.

1/22