Joe Fresh Hits 5th Ave

Affordable fashion and VIP Cocktail Party or Mayor Bloomberg don’t usually coexist, and for a time, neither did affordable fashion and Fifth Avenue. But Canadian retailer Joe Fresh’s latest opening last night added to the growing roster of wallet-friendly retailers on the famous stretch. And yes, Bloomberg was there too.

Guests like Jessica Stam and Tommy Ton turned out at the 510 5th Avenue landmark building (the Harry Bertoia 70-foot gilded screen is still there) to sip orange cocktails, mingle, and shop—with a portion of the proceeds going to the Public Art Fund.

And in another unexpected mash-up: Joe Fresh-inspired videos from Ellen von Unwerth, Deborah Turbeville, and Sue de Beer dotted the second floor. Click here for an exclusive look at de Beer’s video featuring Theodora Richards.