Like all cool things, British cult clothing label BOY lived fast and died young: Born in 1976, it was uniform for the Punk and then New Romantics set—sported by everyone from the Sex Pistols and Andy Warhol to Madonna and Boy George—but folded prematurely when it was unable to deal with massive international demand. Now, thanks to a hugely successful limited-run revival, the full-fledged BOY collection is back from the dead. And there’s a whole new generation of tastemakers—like Nicki Minaj, Jessie J, and Rihanna—who are adopting the menacing eagle motif and bold letters.
Photos: courtesy of BOY
