10 Ways to Protect Platinum-Colored Hair
It can take quite a bit of brass to go platinum blonde. According to Audra Friedman, a colorist for Sally Hershberger, the process can be as abrasive as the color itself. Protect your investment with these super products, which are formulated to treat light blonde right.

The Best Color-Protecting Shampoos, Conditioners, and Masks for Platinum Hair
This shampoo tones down brassiness, and preserves even the most faded highlights without leaving behind a messy residue.
Clairol Shimmer Lights Shampoo, $11, sallybeauty.com
This conditioner includes hydrolyzed milk proteins, which help to condition and protect hair with the added bonus of radiant shine.
Davines Alchemic Silver Conditioner, $30, amazon.com
This mask includes artichoke leaf extract, which helps to mend split ends and restore nourishment for healthy and hydrated locks.
Ouai Treatment Masque, $32, sephora.com
Formulated with white pineapple, mamaki tea, and lemon extracts, this shampoo will gradually lighten hair while cleansing.
label.m Brightening Blonde Shampoo, $40, labelm.com
Almond butter and buriti oil help to bring dull locks back to life, maintain color and restore vibrant shine.
Christophe Robin Shade Variation Care Nutritive Mask with Temporary Coloring Baby Blond, $53, sephora.com
Proving that touch ups are easier now than ever, maintain your color on the go all in the ease of portable spray.
Oribe Airbrush Root Touch-Up Spray, $32, nordstrom.com
Extend your hair’s color while actively restoring damaged locks.
B3 Brazilian Bond Builder Instant Restore & Protect Reconstructor, $36, brazilianbondbuilder.com
Skip the salon by customizing your own unique blend of dual color and conditioning formulas to help neutralize hair’s brassiness.
Redken Blonde Idol Custom Tone, $32, redken.com
Rice proteins and moringa seed extract effectively cleanse and nourish hair without stripping colored locks.
Rita Hazan True Color Shampoo, $26, nordstrom.com
Maintaining hair between salon appointments is now easier than ever with a conditioner that maintains the color for you.
Sachajuan Silver Conditioner, $33, net-a-porter.com