Bella Hadid Is A Master Skateboarder, According to Her New Nike Campaign Anyway
With her jet-set modeling career, Bella Hadid is all too familiar with all modes of travel: airplanes, private jets, trains, cars, jet-skis, etc. And now, skateboards.
At least, such is the case in her latest ad campaign for Nike. In the images, Hadid appears to be the ultimate skater chick, crouching down as she glides down a hill, wearing a strappy red sports bra, slouchy jeans, and hoop earrings. The overall aesthetic is very ’70s—no coincidence, as the focal point of the campaign is the newly reissued Nike Cortez, which is celebrating its 45th anniversary. Along with the original blue and red color-way, new colors and fabrications will be available over the summer.
An exclusive behind-the-scenes look at Bella Hadid's new campaign for Nike.
Hadid is a fan of the style when it comes to her own personal footwear choices, as well, as she revealed to W in March. “This one is about as classic as you can get,” she said at the time “Nike’s real OG and I wear it with anything, dressed up or down.”
That seemed to also be the general idea behind the rest of the campaign, which finds the model wearing the sneakers in several outfits and scenarios: posing with a vintage car in a slinky olive slip dress and matching bomber jacket; lounging poolside in a vintage ringer tee and bikini bottoms; and on the roof, cityscape behind her, in classic workout gear: leggings, hoodie, and t-shirt.
Bella Hadid in the newest Nike campaign.
As for her own workout routine—look at the multitude of crop-tops in the campaign, as there is definitely a routine—Hadid shared her go-to moves earlier this year. “I actually enjoy working out now with my trainer,” she said. “My sister loves boxing and will do a whole thing of boxing, but I prefer intervals, so like five minutes of boxing and then go do ass and abs. I really like doing fun workouts, like the thing where you slide or get to pull a rope. I do not like burpees.”
Meanwhile, the model has been showing off some very decidedly gym-unfriendly looks at the Cannes Film Festival, where sneakers—and skateboards, for that matter—are not exactly smiled upon.
Related: Bella Hadid, a Bubble Bath, and Jenga: What More Could You Want?
Bella Hadid, Jessica Chastain, and Elle Fanning Lead the Charge at the 2017 Cannes Film Festival
Bella Hadid in Alexandre Vauthier and Bulgari at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Jessica Chastain in Alexander McQueen at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Marion Cotillard at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Robin Wright in Saint Laurent by Anthony Vaccarello at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Julianne Moore in Givenchy couture at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Lily-Rose Depp in Chanel at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Uma Thurman in Atelier Versace and Bulgari at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Marion Cotillard in Y/Project at the photocall for Ismael’s Ghost at the Cannes Film Festival in Cannes, France, May 2017.
Elle Fanning in custom Vivienne Westwood at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Aymeline Valade in Pallas at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Susan Sarandon in Alberta Ferretti at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Naomie Harris in Gucci at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Jessica Chastain in Roksanda at the jury photocall at the Cannes Film Festival in Cannes, France, May 2017.
Fan Bingbing in Elie Saab couture at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Director Maren Ade at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Charlotte Gainsbourg, center, in Saint Laurent at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Hailey Baldwin in custom Twinset at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Daria Strokous in Dior at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Emily Ratajkowski in custom Twinset and Bulgari at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Sara Sampaio in Zuhair Murad couture at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Eva Herzigova in custom Roberto Cavalli at the premiere of Ismael’s Ghosts opening the Cannes Film Festival in Cannes, France, May 2017.
Uma Thurman in Giuseppe Zanotti ready-to-wear and Tod’s at the premiere of Loveless at the Cannes Film Festival in Cannes, France, May 2017.
Julianne Moore in Chanel couture at the premiere of Wonderstruck at the Cannes Film Festival in Cannes, France, May 2017.
Amber Valletta in Mulberry at the premiere of Wonderstruck at the Cannes Film Festival in Cannes, France, May 2017.
Elle Fanning in Temperley London at the Cannes Film Festival in Cannes, France, May 2017.
Adriana Lima in Naeem Khan bridal at the premiere of Loveless at the Cannes Film Festival in Cannes, France, May 2017.
Emily Ratajkowski in Brock Collection at the Cannes Film Festival in Cannes, France, May 2017.
Michelle Williams in Louis Vuitton at the premiere of Wonderstruck at the Cannes Film Festival in Cannes, France, May 2017.
Thylane Blondeau in Michael Kors Collection at the Cannes Film Festival in Cannes, France, May 2017.
Sara Sampaio at the Cannes Film Festival in Cannes, France, May 2017.
