Battle of the Beauty Brand Parties: L’Oreal Paris vs. MAC x Kenzo
During Paris Fashion Week, L’Oreal Paris brought out its bevy of spokesmodels, while MAC and Kenzo teamed up to throw an after show party. Who did it better?
Fashion designers may get all the attention during fashion week, but beauty brands also play a significant role — from getting the models runway-ready, to throwing extravagant parties. At Paris Fashion Week, both L’Oreal Paris and MAC (in collaboration with Kenzo) threw glitzy parties that drew out models, It Girls and musicians. Below, a side by side comparison of the fetes. Turns out, glitter plays a starring role at beauty parties.
Location, location, location L’Oreal: La Monnaie de Paris, France’s longest standing institution. MACxKenzo: Le Consulat, a four-story building – with a closed off fifth VIP level – that’s housed pop up exhibitions, lectures, classes and performances organized by Action Group Neo Green during most of September, and this party, in the 9th arrondissement, was the last event before the space would change again.
Tribes L’Oreal: A multitude of L’Oréal Paris spokesmodels. MACxKenzo: Fellow fashion designers and club kids.
The A-list L’Oreal: Naomi Campbell, Kris Jenner, Karlie Kloss, Doutzen Kroes, Thylane Blondeau. MACxKenzo: Charlie XCX, Kitty Kash, Adam Selman, Scott Studenberg and John Targon of Baja East.
Party hoppers L’Oreal: Hari Nef and Soo Joo Park. MACxKEnzo: Hari Nef and Soo Joo Park.
The theme L’Oreal: “Gold Obsession.” MACxKenzo: Studio 54.
Performance piece L’Oreal: Mykki Blanco performed live. MACxKenzo: DJ’s Todd Terry and DJ EZ spun house music.
Beauty notes L’Oreal: Spokesmodels wore on-theme glittering gold eyeshadow. MACxKenzo: M.A.C make-up artists were on hand to apply glitter on guests.
On the drink menu L’Oreal: Ciroc Ultra vodka. MACxKenzo: Belvedere cocktails and Peroni beer.
Who Partied Harder, L’Oreal Paris or MACxKenzo?
Soo Joo Park and Hari Nef at the L’Oreal Gold Obsession party in Paris.
Inside the MAC Cosmetics x Kenzo party.
Karlie Kloss and Doutzen Kroes at the L’Oreal Paris Gold Obsession Party.
Kris Jenner and Olivier Rousteing at the L’Oreal Paris Gold Obsession party.
Hari Nef at the MAC Cosmetics x Kenzo party.
Mikki Blanco at the L’Oreal Paris Gold Obsession party.
Inside the MAC Cosmetics x Kenzo party.
Constance Jablonski at the L’Oreal Gold Obsession party.
Naomi Campbell at the L’Oreal Paris Gold Obsession party.
Carol Lim and Humberto Leon at the MAC Cosmetics x Kenzo party.
Catch up on the best of fashion week:
