On the occasion of Gigi Hadid’s third collaboration with Tommy Hilfiger, the supermodel and the American designer brought all their friends and family to London, where they staged a rock-slash-circus-themed, see-now buy-now show-slash-party soundtracked by the Chainsmokers (who played a heady mix of Cardi B and Coldplay). Appropriately, the latest installation of Gigi x Tommy was called Tommy Now Rock Circus—because why pick one theme when you can have two?—and Hadid herself opened the show. She was followed by her sister Bella (who did a second lap just before Gigi closed the show) and her brother Anwar, as their mother Yolanda watched from the audience—and then proceeded a lot of other models, none of them named Hadid but many of them wearing her name embroidered on various pieces like beanies, thigh-high stockings, and leggings. The collection, in keeping with the rock ‘n’ roll theme, borrowed from tour merch (“Gigi Hadid Tommy Tour 2017,” read several cropped t-shirts) and crew uniforms (like ID tags slung from a few of the models’ necks) as well as the all-American, red-white-and-blue sportswear of the previous two collections. For good measure, and perhaps also a measure of rock cred, Georgia May and Lizzy Jagger—the daughters of Rolling Stones frontman Mick Jagger and model Jerry Hall—also walked. It sounds like a punchline—three Hadids, two Jaggers—but Tommy Now Rock Circus was not messing around.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
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Backstage before the presentation of Tommy Hilfiger’s spring/summer 2018 collection presented in London during London Fashion Week.
