FROM THE PAGES

How Pastels Became Spring’s Most Surprisingly Cool Trend

by W Magazine

The New Guard

Pastels have a reputation for being dainty and ultra-girly—and at times, a snooze-worthy standard option for spring. But when styled right, with a bit of edge to offset the saccharine, they can feel downright modern—and dare we say, cool? Take, for example, Abby Lee Kershaw matching her pale pink hair to a slouchy sweater, or the consummate of cool, Bjork, making the feminine hue all her own.Here, a few images the Warchives, to inspire your Easter look.

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Craig McDean

Photograph by Craig McDean for W Magazine, September 2006.

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Craig McDean

Photo by Craig McDean for W Magazine, January 2010.

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SEGAL MARK

Photograph by Mark Segal for W Magazine.

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Petite Meller photographed by Van Sarki for W Magazine, August 2014.

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TIM WALKER

Bjork photographed by Tim Walker for W Magazine, November 2017.

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Photograph by Knick Knight for W Magazine, October 2012.

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Photograph by Marilyn Minter for W magazine, October 2014.

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Photograph by Steven Klein for W Magazine, August 2009.

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Walker Tim

Photograph by Tim Walker for W Magazine, April 2013.

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Photograph by Kenneth Willardt for W Magazine, August 2015.

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Sorrenti Mario

Photograph by Mario Sorrenti for W Magazine, March 2012.

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Craig McDean

Lara Stone photographed by Craig McDean for W Magazine, April 2011.

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Benjamin Lennox

Photograph by Benjamin Lennox for W Magazine, August 2014.

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Craig McDean

Photograph by Craig McDean for W Magazine.

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MARIO SORRENTI

Elle Fanning photographed by Mario Sorrenti for W Magazine, October 2016.