Grid Lock

“Three’s a trend” is a fashion rule that emerging brands on Instagram are taking very seriously. Designers like Jacquemus, Vetements, and Mansur Gavriel, to name three (a trend!), are all putting up consecutive photos that offer different angles or perspectives on the same item. While this barrage of images may clog up your feed, it’s all about the grid these days, which begs the question: is this an artistic strategy? Or merely a way to get more followers? See for yourself.