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MILAN FASHION WEEK SPRING 2018

Gucci Kicks Off Milan Fashion Week with a Bang, Eighties Figure Skaters, Medieval Ravers and Bugs Bunny Sweaters

Sep. 20, 2017

Four models posing in Gucci outfits

Gucci kicked off Milan Fashion Week with a bang, in the most literal sense. For his Spring 2018 collection, designer Alessandro Michele transformed a Milan gallery space into the so-called “Gucci hub,” a sprawling set that referenced a number of ancient cultures, including Roman, Indian, Aztec, and Egyptian styles. Guests were not only treated to that visual—and very Instagrammable—feast, but a visual explosion, as well, as heavy industrial music, courtesy of the Requiem For a Dream soundtrack, blasted from the speakers as models traipsed down the runway amid flashing neon lights. It was all to show a typically eclectic collection from the house, complete with Bugs Bunny and Snow White-printed sweaters, a chunky knit emblazoned with the phrase “Never Marry A Mitford,” and plenty of sequins. Among the show’s vast pool of references: Eighties figure skaters, glitter bodysuits, Aquanet-sprayed hair, and all. Between this collection and the upcoming I, Tonya movie, based on the infamous Tonya Harding scandal, we may just have a hot new trend on our hands. Here, take a backstage look at the Gucci Spring 2018 collection.

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A model backstage at the Gucci SS18 show in Milan wearing a blue jacket, pink skirt and two Gucci ba...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models backstage at the Gucci SS18 show in Milan: one in a brown suit and the other in a blue bl...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Models lining up backstage at the Gucci SS18 show in Milan

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models lining up backstage at the Gucci SS18 show in an orange and green dress and a blue sheer ...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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A model in a sheer red Gucci shirt and a yellow and white vest backstage at the Gucci SS18 show

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Three models backstage at the Gucci SS18 show in a leopard-print coat, black tuxedo and white sequin...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models backstage at the Gucci SS18 show in pink metallic pants and a sheer green dress

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Three models backstage at the Gucci SS18 show in a pink suit, in pink metallic pants and a green she...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models backstage at the Gucci SS18 show wearing a dress with a red bomber jacket and a plaid bla...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models backstage at the Gucci SS18 show wearing a dress with a red bomber jacket and a plaid bla...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models backstage at the Gucci SS18 show, one in a matching Gucci set and the other in a shimmery...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Three models backstage at the Gucci SS18 show in a pink blazer, two-piece set and black blazer with ...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Models backstage at the Gucci SS18 show in a Gucci tracksuit, hoodie, blazer and trench coat

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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A model backstage at the Gucci SS18 show in a sequined blazer and a turquoise skirt

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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One model standing against the wall, as another walks towards the runway

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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A model backstage at the Gucci SS1 show wearing a purple blazer and bedazzled sunglasses

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models backstage at the Gucci SS18 show, one in a long flowy pink gown and the other in a fur co...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Models lining up backstage at the Gucci SS18 show against a yellow and blue wall

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models backstage at the Gucci SS18 show, one looking at the camera and the other looking away

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models wearing bedazzled Gucci sunglasses and large tote bags walking backstage

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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A model walking backstage at the Gucci SS18 show in a polka-dotted dress and a Gucci satchel

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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A model posing in a shimmery purple dress that has a matching head piece

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Models posing backstage at the Gucci show, one looking into the distance and the other looking at th...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models backstage at the Gucci show in floor-length gowns, one's is purple and the other's has na...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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A model in a green trench coat and a model in a leather suit and black tie posing backstage at the G...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models backstage at the Gucci show in floor-length gowns, one's is purple and the other's has na...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models with Gucci bags backstage at the show, one is a tote bag and the other a fanny pack

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models walking backstage at the Gucci SS18 show, one in a green leather dress and the other in a...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models looking at each other backstage at the Gucci SS18 show

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models standing backstage at the Gucci SS18 show, one is holding a large red tote bag

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models standing backstage at the show, one is in a floral set and the other in a red leather jac...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Models standing backstage at the Gucci SS18 show looking into the distance

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Two models walking backstage at the Gucci show one in a shimmery top and the other in a red leather ...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Models posing backstage at the Gucci SS18 show with a large tote bag and wearing blazers

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Models posing backstage at the Gucci show in floral gowns and one in a beige suit with a pleated ski...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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A model in a black sweater with "never marry a Mitford" in red and a model in a red blouse with matc...

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.

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Three models posing backstage all looking to the side

Behind the scenes at the Gucci SS18 show in Milan on Wednesday, September 20th during Milan Fashion Week. Photo by Jason Lloyd Evans for W Magazine.