Go Inside Nike’s Global Headquarters in Oregon
At Nike’s Beaverton, Oregon headquarters, you can find just about anything: carpentry and metalworking tools, 3-D printers, stonewashing machines, a library with more than 2,000 art and design books, and locally roasted Stumptown coffee on tap. It’s precisely that kind of design prowess that has made the $100 billion sportswear behemoth the reigning champion of March Madness.
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In the 1970s, Bill Bowerman and Geoff Hollister traveled to track meets in a Winnebago. An exact replica was installed inside the Nike Innovation Kitchen. From left: Olympic long-distance runner Galen Rupp, designers Jamie Lee, Stefan Guest, and Leo Chang, vice president Tinker Hatfield, Olympic sprinter Allyson Felix, CEO Mark Parker, and designer Johanna Schneider.
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The Nike Blue Ribbon Studio, designed to promote creativity, includes a geodesic-dome meeting space.
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Blue Ribbon signage.
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A replica of the ultimate pop-up on the Nike campus, a VW bus from the company’s early days.
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An indigo-dyeing setup.
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Vintage track shoes.
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Parker, in his ephemera-filled office.
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Hatfield, at Blue Ribbon Studio.
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The Comme des Garçons VaporMax sneaker.
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In the Nike Explore Team Sports Research Lab: HAL, a mannequin in one of the testing chambers.
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Rupp, connected to a contraption that helps determine his running efficiency.
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A camera captures the most minute of movements.
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Cast molds of athletes’ feet.
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An artwork replicating data on athletes.
