Insta-Favorite Fashion Brand to Know: Alyx

This summer, emerging designer Matthew Williams put his brand ALYX on the map by releasing a catalog in partnership with photographer Nick Knight. New York’s cool young things showed up to the event in support, resulting in even cooler and much, much younger social media stars backing the brand as well. W‘s favorites including Luka Sabbat, Sarah Snyder, and Tallulah Willis can be spotted on Instagram sporting the brand’s graphic tees and tight pants, as well as A$AP Rocky, and others. Here, get to know them all.