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The Coolest New Jewelry is Colorful, Cheerful and a Little Bit ‘90s

by Christina Holevas

A collage of new colorful, cheerful, and '90s-inspired jewelry
Collage by Tilden Bissell for W Magazine.

Is it just me, or does a lot of new jewelry take you back to the dELiA*s days? You know, back in the late 1990s, when you snuck a bead box into school and made friendship bracelets for your girls. Maybe I’m experiencing a wave of millennial nostalgia, but when I saw Bottega Veneta selling earrings reminiscent of the flower beads I made at summer camp, I knew there was something going on. As funny as it is to observe the cyclical nature of fashion, I have to say that this lighthearted new direction makes me smile. Typically I stick to a jewelry uniform of minimalist pieces in silver or gold, but lately I’ve been wanting to shake things up with a big flower pendant from Brooke Callahan, or an artfully chaotic (in the best possible way) ring from Blobb. Don’t we all need a little happiness and nostalgia right now? Get yours with some of my favorite picks below.

1Blobb Ring

Blobb is the most appropriate name for this jewelry line that actually resembles blobs of paint. Somehow they make it super desirable. $50, tylermcgillivary.com

2Brooke Callahan Necklace

This flower necklace takes me back to the ‘90s, in the best way. $105, brookecallahan.com

3Santangelo Necklace

Channel Blue Crush with these surfer beads. $300, santangelo.studio

4Emily Levine Necklace

I want to buy these for all of my ladies, as a grown-up token of friendship. $25, emilylevine.com

5Bottega Veneta Earrings

As a teen, I would have begged to get my ears pierced just to wear these. $1,250, bottegaveneta.com

6Uncommon Matters Earrings

This bold pair will brighten up any outfit. $125, modaoperandi.com

7Bottega Veneta Necklace

This landline-cord-inspired piece is surprisingly sophisticated. $2,000, bottegaveneta.com

8Roxanne Assoulin Necklace

The modern-day equivalent of my elementary school beads. $150, roxanneassoulin.com

9Joanna Laura Constantine Earrings

These organic-looking hoops are a unique take on the pearl trend. $199, farfetch.com

10Bea Bongiasca Ring

This squiggly ring makes me smile. $675, matchesfashion.com

11Maryam Nassir Zadeh Earrings

A blast of color to break you out of a wardrobe rut. $196, ssense.com

12Maria Aaron Ear Cuff

This cuff adds a little hint of whimsy to any look. $125, mariaaaron.com