STYLE EVOLUTION

The Fashion Looks That Made Rita Moreno a Red Carpet Star

by Maxine Wally

Rita Moreno posing in a brown gown at a red carpet
Photo by Ron Galella/Ron Galella Collection via Getty Images

In the first scene of Rita Moreno: Just a Girl Who Decided to Go for It, the new documentary chronicling the actress, dancer, and singer’s 70-year career in film and onstage, Moreno tries on a t-shirt she intends to wear to an awards ceremony. The black tee is studded by iridescent rhinestones that spell out the film’s title across her chest; she chooses a sparkling necklace and tracksuit to complete the look. In the past 20 years, Moreno has defaulted to this kind of casual look—but while coming up in the industry during Hollywood’s Golden Age, the actress was known for her classically feminine style, which was influenced by her Puerto Rican roots. Just a Girl Who Decided to Go for It, which released on June 18, contains a wealth of archival imagery that proves Moreno’s status as a fashion icon, especially during her MGM years. Not only that, it delves into the earliest period of the now 89-year-old’s work—when Moreno starred in movies like Singin’ in the Rain and West Side Story. In the documentary, Moreno discusses disliking having her skin color darkened in the films from that time, and being typecast as a “typical Latina.” (Moreno also recently came under fire after making comments on The Late Show with Stephen Colbert in regards to Just a Girl Who Decided to Go for It producer Lin Manuel Miranda’s film In the Heights, which featured dark-skinned Afro-Latinos in background and dance scenes but not main roles. She has since apologized.) Take a trip back in time to Moreno’s younger years, when she used her fashion to tell a story—and became a style icon in the process—below.

Photo by Bettmann Archive/Getty Images

A 1950 promotional photo for Rita Moreno’s Hollywood film debut in Pagan Love Song with Esther Williams.

Photo by Keystone/Hulton Archive/Getty Images

A portrait of Rita Moreno, as she appears in the movie Cattle Town in 1952.

Photo by Earl Leaf/Michael Ochs Archives/Getty Images

Rita Moreno and John Hudson attend the movie premiere of The Egyptian in Los Angeles in 1954.

Photo by Earl Leaf/Michael Ochs Archives/Getty Images

Moreno attends a party at Ciro’s in Los Angeles on September 10, 1954.

Photo by Baron/Hulton Archive/Getty Images

Press photos depict the actress in a vintage bathing suit by the pool in 1954.

Photo by Earl Leaf/Michael Ochs Archives/Getty Images

Rita Moreno and Gene Nash attend a party in Los Angeles on July 27, 1955.

Photo by Earl Leaf/Michael Ochs Archives/Getty Images

Moreno attends the Compo party in Los Angeles on July 27, 1955.

Photo by Earl Leaf/Michael Ochs Archives/Getty Images

Posing for a photo shoot at home in Los Angeles on March 18, 1957.

Photo by Earl Leaf/Michael Ochs Archives/Getty Images

At home in Los Angeles on March 18, 1957.

Photo by Earl Leaf/Michael Ochs Archives/Getty Image

At home in Los Angeles on March 18, 1957.

Photo by Earl Leaf/Michael Ochs Archives/Getty Images

At home in Los Angeles on March 18, 1957.

Photo by Earl Leaf/Michael Ochs Archives/Getty Images

Moreno and her West Side Story costar George Chakiris attend an event in Los Angeles in 1961.

Photo by Bettmann Archive/Getty Images

Posing with her Oscar after she was named Best Supporting Actress for her role in West Side Story.

Photo by Earl Leaf/Michael Ochs Archives/Getty Images

Rita Moreno attends an event in Los Angeles in 1962.

Photo by Darlene Hammond/Graphic House/Archive Photos/Getty Images

Moreno and Chakiris at the 35th Academy Awards in Los Angeles on April 8, 1963.

Photo by Ron Galella/Ron Galella Collection via Getty Images

Rita Moreno during the annual Nostros Awards on June 8, 1984 at the Beverly Hilton Hotel in L.A.

Photo by Ron Galella/Ron Galella Collection via Getty Images

Rita Moreno during the 59th Annual Academy Awards at Shrine Auditorium in Los Angeles in 1987.

Photo by Ron Galella, Ltd./Ron Galella Collection via Getty Images

During the That’s Entertainment III premiere at Mann’s National Theater in Westwood, California, 1994.