Moncler’s Newest Jacket Stitches Together 70 Years of Innovation
When Moncler was founded in 1952, it was hard to imagine that a ski jacket would have any place outside the mountain tops. But fashion has evolved, and performance wear like a puffer designed to withstand high altitudes and below-freezing temperatures is now just as at home on the streets of New York as it is on the slopes of St Moritz.
Moncler’s new “Extraordinary Forever” campaign celebrates the products, stories, and landmark moments that have transpired throughout the brand’s 70-year history. From outfitting French mountaineers on their journey to the top of K2 in 1954 to reintroducing the role of technical outerwear in fashion with the Genius program in 2018, the colorful campaign pays homage to Moncler’s many peaks — and all the effortlessly cool style moments along the way.
To bring this digital celebration to life, Moncler is hosting a global 70-day program filled with special events, brand experiences, and limited-edition products, such as the Moncler Maya 70 jacket. A distillation of the brand’s DNA, the Maya 70 reimagines one of Moncler’s most coveted outerwear classics. Upgraded with a boxier fit, enlarged hood, and crafted in a new washed nylon lux laqué, the Maya 70 is available in 13 fall-ready colorways from lavender to forest green. The Maya 70 also introduces a spin on the brand’s iconic logo: An infinity loop connects Moncler’s classic “M” with a brand new 70th-anniversary mountain emblem, symbolizing Moncler’s heightened future aspirations.
A pivotal player in the outerwear space, Moncler has spent the last seven decades bringing magic to the ordinary — creating outerwear that exceeds expectations and collaborating with notable brands (Alyx, Craig Green, and more) to build bridges between the past, present, and future. But the common thread in Moncler’s history isn’t just its down jacket — it's the community of ever-evolving adventurers that wears them. And that’s pretty extraordinary.
The Moncler Maya 70 jacket is available now on Moncler.com.
