FASHION

Mary Katrantzou Reimagines Bulgari’s Iconic Serpenti Motif

Bulgari’s snake gets reimagined by the visionary designer.

by Meagan Fredette

Natalia Vodianova with bejeweled Serpenti bag
Hugo Comte for Bulgari

In fashion, accessories are something of an equalizing force: they adorn every body shape and size, and are limited only by the imagination of their wearer. Now, Bulgari has joined forces with Mary Katrantzou, the Greek designer whose vision is boundless, inspired, and deliciously ornate. She’s reimagined the brand’s Serpenti Forever motif with a unique emphasis on couture — and the result is maximum eye candy.

For the capsule collection, Katrantzou designed three new bags featuring a slithering serpent as a top handle. The snake’s head functions as the enclosure, placed in the center of buttery leather with exquisite stitching and comes in two colorways.

Hugo Comte for Bulgari

An evening clutch becomes another surreal snakehead replete with playful touches, like a forked tongue and eye-shaped rhinestones.

Hugo Comte for Bulgari

Katrantzou’s inspiration came from nature and the brand’s storied history. On Instagram, she recalled Bulgari’s “necklaces of the 1960s,” and drew from “their design codes and incredible history of craftsmanship” as she visited their archives in Rome. The collection will be in stores and on Bulgari.com on April 15 and is available for pre-order now.