Margot Robbie’s Barbie Press Tour Fashion Goes Beyond Just Pink
The Barbie press tour may officially be over, but its cultural impact with live on long past the film’s theatrical run. The promotional weight placed behind the film was unprecedented, and despite all the collabs that popped up in the months before the movie’s release, there’s no doubt that Barbie’s biggest promotional tool was star and producer Margot Robbie. The actress embraced the doll’s bright style for the press tour with the help of her stylist, Andrew Mukamal, to a degree we have never seen before. The pair pulled inspiration from Barbies of yore and old Chanel and Versace runway looks for a red carpet run that will surely go down in history. Since the tour ended early because of the SAG-AFTRA strikes, we’re looking back at every look Robbie presented while promoting Barbie, what inspired them, and in many cases, where you can shop them yourselves.
The Barbie press tour may be over, but Mukamal still wanted to make sure every last pink look had its chance in the sun. The stylist shared a carousel of images on his Instagram, showing off some previously never-before-seen looks from Robbie’s Barbie arsenal. The first look featured a metallic pink Versace dress mini dress from the brand’s La Vacanza collection with Dua Lipa. Mukamal styled the piece with pink socks and white Versace loafer heels, mimicking the look from the brand’s fall/winter 1994 collection, which Robbie referenced earlier in the tour.
Versace was a go-to for Robbie throughout the press tour, when it came to both red carpet appearances and more low stakes events. In another image shared by Mukamal, Robbie is seen in a bright pink set from the brand, which she wore with matching pink Manolo Blahnik peep toe pumps and a Judith Leiber bag.
In one final image, Mukamal shared an extra look from the Mexico City portion of the press tour in which the actress is wearing a monogram Versace minidress while carrying a pink Greca Goddess shoulder bag.
Robbie presented one more look in London before the SAG-AFTRA strike began and she had to prematurely end her Barbie press run. Luckily, she went out with a bang, attending a photo call in a Vivienne Westwood floral skirt and jacket set, which Mukamal styled with a furry top handle bag and matching platform Mary Jane heels.
Margot Robbie could have just delivered that custom Vivienne Westwood look (see below) for the European premiere of Barbie, and we would have been more than satisfied. But if the actress has proven anything throughout this press tour, it’s that she’s willing to go above and beyond. After her Enchanted Evening moment earlier in the night, Robbie changed into yet another look for the film’s photo call—a red hot custom corseted mini dress from Dilara Findikoglu inspired by the “Brunette Bubble Cut” Barbie from the 1960s. It’s a simple look compared to her recent, accessory-heavy ensembles, with Mukamal opting to ditch jewelry and adding only a pair of Maison Ernest pumps to complete the ensemble.
It was an enchanted evening in London when Margot Robbie stepped out for Barbie’s European premiere. After taking a break from her character’s signature color in Los Angeles, Robbie returned to pink, wearing a custom Vivienne Westwood dress inspired by the “Enchanted Evening” Barbie from 1960. It makes sense, then, that the look had a retro feel, featuring and ankle-length skirt, flower detail on the waist, and a side train. Andreas Kronthaler stayed true to house codes with the classic Westwood neckline and added a tulle shawl, which Robbie took off halfway through the red carpet. Pearls in the form of earrings and a three-strand choker, as well as opera gloves completed the ensemble, another successful one for Robbie.
Robbie took a break from the bright pinks and yellows and went black for the Los Angeles premiere, enlisting Daniel Roseberry to create a custom Schiaparelli gown, based on the “Solo in the Spotlight” Barbie from 1960. The actress looked like a bonafide movie star in the sequin-covered bustier dress with a cropped mermaid tulle skirt, decorated with a hand-painted embroidered rose. A deep red lip, loads of Lorraine Schwartz diamonds, Manolo Blahnik peep-toe pumps, and black velvet opera gloves helped to make the look one of her best yet.
The “Totally Hair” Barbie from 1992 acted as inspiration for Robbie’s slightly more casual Mexico City premiere look. Mukamal chose a pattern Pucci mini dress, and then accessorized it with earrings and a large pink ring from the Chanel resort 2024 collection, as well as a fall 2023 Chanel bag. Hot pink Manolo Blahnik pumps and crimped hair completed the ensemble.
Another premiere, another Barbie-inspired look. This time, Mukamal and Robbie referenced the “Earring Magic” Barbie from 1992, and they enlisted Olivier Rousteing at Balmain to create a custom leather and mesh pink mini dress, which was decorated with a silver belt and those magic earrings. The look was then completed with another pair of pink Manolo Blahnik pumps.
Of course, Robbie also had to wear an outfit from Balmain’s recent collaboration with Barbie, and she changed into a pink tweed set from the collection following the film’s screening.
While the Seoul premiere got the ‘80s treatment (see below), Mukamal and Robbie brought it back to the ‘60s for the press conference, pulling inspiration from the “Sparkling Pink” 1964 Barbie with the help of Moschino spring/summer 2015, a collection dedicated to the doll of the moment. “Like every girl and gay boy, I loved Barbie,” Jeremy Scott said of his inspiration for the show. Robbie wore a three-piece set featuring a mini skirt, top, and jacket covered in crystals, and then completed the look with a matching heart-shaped bag, pillbox hat, and pink Manolos.
The Seoul premiere called for two looks inspired by the 1985 “Day to Night” Barbie, recreated for Robbie by Versace. The first outfit presented a hot pink working girl, featuring a knee-length pencil skirt, double-breasted jacket, and boater hat. Robbie completed the look with a Versace top handle bag, two toned Manolo Blahnik pumps, and a bedazzled pink ‘80s-style phone from Judith Leiber.
Then, it was time for evening Barbie to come out, and the pencil skirt turned into a layered tulle confection with a sparkly pink bodice on top. Robbie swapped out the pumps for a pair of peep toe heels (also from Manolo) and took on the red carpet for the second time.
After an extremely successful trip to Australian, it was time to head to South Korea. Robbie opted to prioritize comfort for her flight, but that doesn’t mean she ditched her tour’s aesthetic. The actress wore an all-pink sweat look featuring Addidas x Gucci sweatshirt and sweatpants, Versace slides from the brand’s recent collection with Dua Lipa, and a Chanel tote.
By the time she touched down in South Korea, though, she was ready for the paparazzi in a pink mini skirt and cardigan set from Moschino spring/summer 2022, one of the tamer looks from Jeremy Scott’s baby-themed collection. The actress paired the set with the heart shaped sunglasses from the runway and Manolo Blahnik peep-toe heels.
Robbie has been pulling out some pretty stellar archival looks during the Barbie press tour thus far. Her ensemble for an event Friday was no different. The actress wore a sparkling Atelier Versace couture mini dress from the Italian brand’s fall/winter 1994 collection. It featured a corset-style bodice that fell into a short, flared skirt. She rounded out the look with a pair of clear heels and chrome nails.
For an event earlier in the day on Friday, Robbie again opted for a look from the Versace archives. This time, she chose a pink skirt and cropped sweater from their fall/winter 1994 campaign. Down to the bubblegum pink socks, the entire look was the same one that supermodel Christy Turlington wore in the iconic ‘90s advertisement. Robbie, though, did add a pair of white sunglasses.
Robbie already embodied the original 1959 Barbie in the first trailer for Barbie, but now she’s bringing the look to the film’s press tour with the help of Herve Leger. The brand created a custom black and white striped body-con dress for the actress, which she wore with black peep toe Manolo Blahnik heels and a pair of white Jacques Marie Mage sunglasses while promoting the film in Sydney.
The Australian portion of the press tour has officially commenced, and Robbie is not disappointing. The actress headed over to Bondi Beach wearing a ‘50s style, strawberry-covered dress from Moschino spring/summer 2019 by Jeremy Scott, which she paired with a white leather shoulder bag, white peep-toe Louboutins, and white sunglasses. Considering the designer had a whole collection inspired by the doll, many are hoping this isn’t the last we see of Robbie in the Moschino.
Robbie mixed things up a bit, ditching pink for a canary yellow Chanel suit, which she wore with a white, fur-covered bag and her favorite white Louboutins.
Now normally, airport arrivals aren’t really considered press stops, but Robbie turned her touch down into Sydney into a moment when she arrived to the airport wearing this. The Chanel look was completely inspired by one worn on the runway by Claudia Schiffer at the brand’s spring 1996 show, and even featured pink bags from Streamline Luggage to match.
Valentino created a custom pink and white polka dot dress for Robbie to wear to a photocall in LA. The look is inspired by a 2015 version of Barbie and Robbie completed the ensemble with a bright yellow Valentino rockstud bag and white Manolo Blahnik pumps.
A quick cruise in her Barbie dream car called for a custom Bottega Veneta set featuring a pleated mini skirt, bustier crop top, and woven top handle bag. She finished off the look with custom Manolo Blahnik Jada heels.
Valentino made Barbiecore the trend of last summer with their PP collection, so it makes sense Robbie would look to the brand and wear a logo-covered pink mini dress for her appearance on The Kelly Clarkson Show.
Robbie got a head start promoting the film in April at CinemaCon, showing up in a pink and white gingham Prada set featuring a cropped bustier top with black scalloped detailing and a matching wrap miniskirt. The look seems to be inspired by one worn by her character in the film, and Robbie completed the ensemble with the Me Dolly Louboutins in pink, some subtle Jessica McCormack jewelry, and a Chanel anklet.
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