FASHION
Ferragamo Revisits Its Florentine Roots For Fall ’24
by Christina Holevas
Ferragamo’s fall 2024 collection revisits its Florentine roots in a new campaign captured by Juergen Teller. Shot on muses and friends across the ancient city, the campaign depicts Ferragamo’s modern wardrobe and the many lives lived in it.
“I am interested in seeing real people in Florence, and how they wear Ferragamo,” creative director Maximillian Davis explains. “During the time we’re in, that’s what people are looking for.” Teller’s raw images of subjects dressed in sharp suits and sheer gowns are direct and nonchalant.
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