Blake Lively Is on a Wild Florals Fashion Streak For the It Ends With Us Press Tour
Blake Lively has been dressing on theme to promote her movies long before the term “method dressing” was coined (remember her strict “suits only” dress code during A Simple Favor?). So of course she’s gone all out to promote her latest film, It Ends With Us. Following in the footsteps of Zendaya and Margot Robbie, Lively is using the opportunity to reference her on-screen role while out in the wild.
Naturally, Lively has channeled her character’s profession—she plays a florist named Lily Bloom—into her press outfits. There’s been beaded floral mini dresses, flowers woven into her lionized blonde hair, and even an Oscar de la Renta look designed to mimic the appearance of a serene garden. The actress, who famously serves as her own stylist, has also found a unique blend of emerging talent and household designers. She’s worn several pieces from the artsy New York label Dauphinette, vintage pulls from Dior and Vivienne Westwood, and trusty looks from the likes of Valentino and Chanel.
Below, see all of Blake Lively’s themed outfits from her It Ends With Us press tour.
Lively dipped into the Versace archives for the film’s Copenhagen premiere. She wore an Atelier Versace spring 2018 stunner.
Serena van der Woodsen, is that you? For the It Ends With Us London premiere, Lively channeled the sensibilities of her Gossip Girl character in this couture Tamara Ralph stunner. Of course, the actress mixed in elements of It Ends With Us’s Lily Bloom, too—like her dress’s bedazzled floral embroidery and ruby red feather cape.
Lively left her shirt, and bra, behind for an It Ends With Us photo call in London. The actress sported a matching Stella McCartney power suit that featured green floral detailing.
The actress paid homage to Britney Spears during the It Ends With Us New York premiere. She slipped into a vintage Versace dress that Spears wore in 2002.
Lively championed lingerie dressing for the It Ends With Us premiere after party with this boudoir lace mini.
Lively edged up her It Ends With Us wardrobe with these denim and leather chaps that she paired with a Tory Burch bodysuit.
Lively edged up a floral maxi dress with a motorcycle jacket. Of course, her coat was also detailed with a flower pattern.
No shirt, no problem. For an appearance in New York City, Lively skipped out on a traditional top in favor of this floral jacket and matching shorts.
While she wasn’t decked out in some sort of botanical print, Lively still managed to co-sign the Office Siren trend in this matching set from John Galliano’s fall 1997 Dior collection. She styled her vintage separates with Manolo Blahnik’s “Camparinew” pumps.
The actress flashed her skivvies in this casual, yet elevated, Versace spring 2024 look.
There’s print clashing and then there’s the type of print clashing Lively indulged in here. She wore a loud Christopher John Rogers look from the New York designer’s resort 2025 runway show.
Even in something as simple as blue jeans, Lively still managed to nod to her It Ends With Us character. She sported a metallic Chanel bag in the shape of a camellia flower.
This neon pink Dauphinette mini dress and matching coat would have worked nicely for Margot Robbie’s Barbie press tour, too.
Lively took a page out of her BFF Taylor Swift’s playbook when she wore this bold Oscar de la Renta mini. Swift sported a similar version to the 2021 Grammy Awards.
Quiet Luxury? Lively had a laugh at the understated trend when she wore this fully-beaded mini dress and matching coat from Dauphinette’s fall 2024 runway show.
Lively brought her press fashion back to the ’00s with this plunging vintage Vivienne Westwood number from 2004.
Feathers! Sheer! Embroidery! Lively’s colorful Dauphinette dress truly had it all.
The actress did her version of the cut-out trend in this pair of see-through Valentino jeans for a surprise It Ends With Us screening.
Lively kicked off her It Ends With Us fashion streak in this appropriately-themed mini dress from Olivier Rousteing’s spring 2024 Balmain show.
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