Beyoncé Announces Her Latest Business Partnership in a Stunning, Bride-Worthy Gown

Even Beyoncé, who will soon celebrate her 17th wedding anniversary with husband Jay-Z in April, can’t resist the allure of something as classic as bridal white. The Cowboy Carter singer slipped on an altar-ready gown in a video to announce the latest business marriage for her haircare line, Cécred.

Beyoncé’s ivory Vivienne Westwood dress featured a plunging, off-the-shoulder neckline that extended into a nipped-in corset bodice. The look riffed on the British label’s “Mabel” gown from their 2025 bridal collection but was custom-made for Beyoncé’s big announcement (her line will be available at Ulta beauty stores on April 6). A leg slit that extended up to Beyoncé’s hips was the finishing detail.

Bridal white is currently a popular choice for stars of late (just last night, Ariana Grande wore an altar-worthy Louis Vuitton dress for a Wicked screening in Tokyo) regardless if they’ve already walked down the aisle or have any plans to do so in the future.

But, like everything she wears, Beyoncé’s co-sign of the angelic shade is intentional. Sure, her latest outfit is a departure from the gilded Schiaparelli number she wore to win Album of the Year at the Grammys or the holy-grail Patrick Kelly she unearthed earlier this month. However, this Vivienne Westwood dress continued her tradition of wearing crisp, all-white for announcements pertaining to her various business ventures.

For Cécred’s launch event in February 2024, the singer wore a stark ivory look and invited guests to wear their own all-white outfits. And back when she unveiled her whisky line Sir. Davis later in August, Beyoncé slipped into an up-cycled mini dress done in white lace that she paired with a veil-like headpiece. Beyoncé clearly likes to keep a divide between her music and business endeavors—something that will only continue to take shape with her rumored upcoming rock album on the horizon.