CULTURE

The Brand Taking An Individualized Approach To Electric Design

Written by Erin Cunningham

Every now and then, the luxury market gets disrupted by a radical idea that reshapes the future.

Innovative technologies, groundbreaking design, and the highest standards — everything has to align in order to drive what’s next.

It’s been nearly two decades since Lexus transformed the industry with the world’s first luxury hybrid electric car. Now, the trailblazer in premium vehicles is building upon its legacy of progress with the next chapter of electrified mobility. That comes via design and individualization.

Each powertrain — including the RX Hybrid, the NX Plug-in Hybrid, and the RZ All-Electric — allows discerning drivers to choose their electrified experience based on lifestyle factors and preferences, creating the ideal human-vehicle connection.

Because Lexus designs for people first, its range of electric vehicles boasts driver-inspired craftsmanship, thrilling performance, and intuitive technology. Features are placed right where you'd expect them to be and are artfully arranged to help keep your focus on the road ahead. A sleek design looks good from every angle. Finding the right one just comes down to how you’ll use it — and whether you’re ready to slow roll or accelerate into the future of driving freedom.

The RX Hybrid provides an elevated yet familiar experience, allowing drivers who are thoughtful about their big decisions to test the electric waters without having to compromise on practical purchase motivators (such as fuel economy, quality, and reliability). Plus, the vehicle’s mix of a self-charging electric motor and a gasoline engine means you’ll never have to plug in.

In the middle, the NX Plug-in Hybrid offers the best of both worlds: It operates as fully electric on those shorter trips around town but kicks into gas-mode during long-haul drives. Think of it as the next step towards what’s next. It’s a do-it-all vehicle that merges convention with invention.

Living the future you want today, however, requires a vehicle that’s just as ambitious. The RZ All-Electric is an elevated and progressive experience on all fronts. It comes with the expected benefits of owning an EV (quick acceleration, sustainability) as well as the exciting tech innovations (remote/digital controls, advanced safety) that make having one so special. It also has a projected range of up to 220 miles for trips around town, and with more than 50,000 charging ports across the country, there’s greater peace of mind on extended drives.

Regardless of your version of luxury, Lexus offers a vehicle designed for every kind of electrified tomorrow. Welcome to the start of something new.