How Patrón El Alto Became the VIP Tequila of Choice
PATRÓN EL ALTO doesn’t need to compete for attention; the deep blue bottle with hints of gold and a textured stopper easily become a focal point of any setting. But the thing about this prestige tequila newcomer is that once you notice it for the first time, you’ll realize you’re seeing it everywhere.
Case in point: The impressively rare tequila has likely appeared in your social feeds as your favorite celebrity and influencer’s drink of choice during an elevated night out. Most recently, the iconic blue bottles were spotted in the VIP section of NYLON House — the invite-only celebration of fashion, music, and culture that took place at a private residence just outside of Palm Springs to kick off festival season — with several snaps showing cultural icons enjoying a glass of PATRÓN EL ALTO neat or on the rocks.
So what is it about this sterling blue bottle that helped it gain sudden A-List staying power? Like many good things in life, it’s what’s on the inside that counts.
On the one hand, a good tequila is a relatively simple proposition. PATRÓN is made with just three natural ingredients: water, agave, and yeast. But since 1989, PATRÓN Tequila’s production team has constantly innovated and only used the highest quality, natural ingredients to remain an industry leader. In crafting PATRÓN EL ALTO, legendary Master Distiller David Rodriguez used a unique blend of reposado, añejo, and extra añejo tequilas — the exact proportions of which he and his team honed in on after more than 300 tastings.
The traditional Tahona process of crafting tequila uses a two-ton volcanic stone to meticulously crush agave — a method that requires precision and time. But it’s exactly that careful, time-honored tradition that gives PATRÓN Tequila’s spirits their naturally smooth and sweet flavor. And that skill is perhaps best exemplified in PATRÓN EL ALTO, the brand’s recent first entry into the prestige category, which combines four years of artistry and craftsmanship to create a tequila that sits at the pinnacle of perfection.
While each step and ingredient is crucial to the process, it’s the 100% Weber Blue Agave that sits at the heart of all of PATRÓN Tequila’s creations, including PATRÓN EL ALTO. The agave is harvested by hand and grown in the highest parts of Jalisco — the Mexican region where PATRÓN originated and is still produced today — to yield the sweetest agaves for an incredibly smooth taste. In fact, the fields where the 100% Weber Blue Agave grow are the inspiration behind PATRÓN EL ALTO’s distinctive bottle with its replicated azure hues.
A refined prestige tequila featuring subtle notes of figs, honey, caramel, dried fruit, and vanilla, PATRÓN EL ALTO is one tequila appreciators can trust to take any momentous occasion to new heights.
The perfect way to enjoy PATRÓN is responsibly. ©2023. Imported by the PATRÓN spirits company, Las Vegas, NV. Tequila — 40% alc. by vol.