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A collage of a woman sniffing gourmand perfumes. The perfumes are sitting amongst strawberries, choc...

The Latest Trend in Perfume? Smelling Like Food

picture of a blonde person with glitter all over their face

The Rise of Biohacking in the Beauty Sphere

Rick Owens’s Favorite $30 Toothpaste Is Actually Fantastic

a person standing in front of a yellow wall with an artful blonde hairstyle

The 6 Biggest Hair Trends of 2025, Predicted by Top Hairstylists

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The 13 Best Beauty Products That Launched in January 2025

Rhode’s New Peptide Lip Shape May Just Replace Your Lip Liner

A collage of a woman sniffing gourmand perfumes. The perfumes are sitting amongst strawberries, choc...

The Latest Trend in Perfume? Smelling Like Food

Kristen Stewart in Los Angeles, January 12, 2024.

Kristen Stewart Is Blonde (Again)

A package of Flewd Stresscare's bath salts

Testing the Waters: 4 W Editors Try Flewd’s “Healing” Bath Salts

a jar of salma hayek's favorite face cream

FOUR EDITORS TRY

Salma Hayek Swears by This $10 Face Cream. Does It Actually Work?

bella hadid

The 7 Best New Beauty Products That Launched in December 2024

The 12 Best Beauty Products That Launched in 2024