Raen Is Social Media’s Favorite New Sunglasses Brand of the Summer
From Emily Ratajkowski to Rihanna, Raen sunglasses are gaining a following of their own.
Eyewear options are not only essential during the spring and summer months, but also endless. So much so that it can often be overwhelming to try and find a perfect pair that fits both your frame and your style. But each season, a new brand emerges as a favorite of celebrities and social media influencers alike.
This year, that brand appears to be Raen, a handmade sunglasses and eyewear company base in Southern California with fans ranging from Emily Ratajkowski to Wiz Khalifa. They’ve got so many influencers on their roster, that they’ve created an entirely separate “As seen on” Instagram account, which features Rihanna, the vlogger-turned-model Amanda Steele, and actress slash activist Yara Shahidi.
Colored lenses are all the rage right now in terms of eyewear, but Raen is setting its sights on other vintage rock ‘n’ roll trends. The brand’s inspirations this season include Jackie O, Twiggy, and Kurt Cobain, and the results are thick white shades that musicians and models can’t get enough of—especially as music festival season kicks off.
“Women still love an oversized frame with a hit of color or a fun, thick frame, and men are still loving the streamlined update of the classic ’50s and ’60s styles,” said Justin Heit, the brand’s co-founder and creative director. “We’ve updated the vintage styles with creative new acetates, mirrored and colored lenses, and more functional fits.” He’s also tapped the professional surfer Alex Knost to help spread those California vibes worldwide.
If you’re unsure how to style the look, Instagram, per usual, provides endless inspiration.
Rihanna
Wiz Khalifa
Amanda Steele
Related: Instagram Stars Prefer to See Life Through Colored Lenses
21 Pairs of Rainbow Colored Lenses to Buy Now
Westward Leaning Concord 14 aviator-style acetate and gunmetal-tone mirrored sunglasses, $205, netaporter.com
Celine blue-tinted sunglasses, available May 2017 at Solstice Sunglasses, call 866.280.7620 or visit solsticesunglasses.com.
Derek Lam purple acetate Stella sunglasses, $375, farfetch.com
Sunday Somewhere rose-hued tinted Fabio sunglasses, $320, sundaysomewhere.com
Karen Walker Disco Circus sunglasses in marigold yellow, $220, karenwalker.com
Isabel Marant x Oliver Peoples aviator style sunglasses with golden frame and pink lenses, $260, matchesfashion.com
Le Specs Bandwagon sunglasses, diamond colored frame with blue gradient revo mirror lenses, $59, Lespecs.com
Mykita Maison Martin Margiela Esse sunglasses, $550, farfetch.com
Coach New York pilot sunglasses with gradient lenses, $170, coach.com
Elizabeth and James Stanton aviator-style gold-tone mirrored sunglasses, $225, netaporter.com
Michael Kors Collection white acetate aviators with aquamarine lenses, $275, available at select Michael Kors stores, MichaelKors.com, or call 1.866.709.KORS.
Garrett Leight Wilson 49 round-frame sunglasses, with rose gold-tone metal frames and purple tint lenses, $307, matchesfashion.com
Sheriff & Cherry St. Barts round-frame acetate and gold-tone sunglasses, $245, netaporter.com
Gentle Monster x Tilda Swinton new tonic, $286, gentlemonster.com
Dior ‘Origins 1’ pink and purple mirrored and grey geometric lenses, with goldstone frames, $600, barneys.com
Krewe Orleans Rose Gold titanium Camellia sunglasses, $295, Krewe.com
Illesteva Porto Cervo round-frame sunglasses, $190, matchesfashion.com
RETROSUPERFUTURE Mona Tuttolente cat-eye acetate mirrored sunglasses, $240, netaporter.com
Fendi polished silver tone frame sunglasses with blue gradient lenses, $525, barneys.com
Acne Studios Mustang cat-eye sunglasses with pink frame and lenses, $340, acnestudios.com
Linda Farrow gold-tone aviator sunglasses, $1,150, farfetch.com
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