Gaga for Gigi Hadid as Fashion Treks to L.A. for Tommy Hilfiger

“Does this mean they’re official?” asked a passerby as Anwar Hadid, the rising model and younger brother of Gigi and Bella, walked in hand-in-hand with Nicola Peltz.

“They were Instagram official, like, two weeks ago,” said another. “I guess they’re now officially official.” Well, there you go.

All eyes seemed to be on the 22-year-old actress (and daughter of billionaire businessman Nelson Peltz) and her 17-year-old boyfriend, as the two dashed to their front row seats at the Gigi-fronted Spring 2017 Tommy Hilfiger show, held in Los Angeles on Wednesday night.

That is, until Lady Gaga showed up.

On the heels of her Super Bowl performance, a photographer-swarmed Gaga—in bold eye makeup and a sequin-covered ensemble complete with fishnet stockings and boots—made a brief and unexpected appearance when she showed up to the runway presentation in Venice Beach, this season’s much-publicized setting of choice.

Why L.A. for the show, which also showcased the second Gigi x Tommy capsule collection? It’s simple.

“It’s Gigi’s hometown,” said Hilfiger after the show. “Gigi is our inspiration. The whole line is based on music and fashion. Burning Man meets Coachella.”

There certainly was a festival vibe; there were amusement rides, carnival treats, food trucks‚and a main stage, where Fergie and Lion Babe both performed. There were skaters, street performers, musicians in drum circles—all living inside the so-called Tommyland, Hilfiger’s clean-cut replica of life in Venice, full of wholesome versions of the characters found on the bustling boardwalk just steps away. And, of course, everyone’s favorite headliner, Gaga, virtually untouchable as she perched front row, but a must-see act, nonetheless.

Inside, guests posed for selfies as they sucked on lollipops and browsed the different pop-ups, including the see-now-buy-now collection, a West Coast extension of last season’s offerings.

Americana is the running theme—it’s Tommy after all—with touches of red, white and blue, sporty, girly and beachy throughout: denim shorts, yellow and navy polos, bohemian dresses, backpacks, espadrilles, sandals, hoodies, knitwear and swimwear. There were also red tees with the words “Better Together” and blue bomber jackets with the American flag and “Young America” written across the back. Consider it Tommy’s take on politics.

By the time the show began, the sunny afternoon had turned into a misty and foggy evening, and the ocean, which served as a backdrop, was lost in the haze. Naturally, Gigi opened (to a mix of LL Cool J’s “Going Back to Cali” and Tupac Shakur’s “California Love”) clad in a crop top and leather pants, followed by Bella and a slew of familiar catwalk faces, including Joan Smalls, Devon Windsor and Sara Sampaio.

For the final walk, Gigi stood alongside Hilfiger, who made his way to Gaga, bowing in her direction, while Anwar presented Gigi with a bouquet of yellow roses. Behind them, the army of models followed, dancing down the runway.

“I’ve never been to a fashion show in L.A., so this is my first, and I have to say, it’s a great first time,” said Sofia Richie, wearing an exposed bralette and tracksuit.

West Coast, best coast?

“F— yeah it is,” said friend and singer Jesse Jo Stark, daughter of Chrome Hearts founders Richard and Laurie Lynn Stark. “We’re L.A. girls, California girls.”

Not too far was Tobey Maguire, who seemed out of place, surrounded by the young scions crowd, which also included Peltz’s older brother Will and girlfriend Kenya Kinski-Jones, as well as Kaia and Presley Gerber.

“Like [Gigi and Bella], it’s nice to have someone with you, especially when we’re doing things like this,” said 15-year-old Kaia of her brother. “He looks out for me, and I look out for him.”

“Definitely,” Presley, 17, jumped in. “We have to keep an eye on each other.”

It was also a family affair for the Hadids, of course; Yolanda and Mohamed Hadid, as well as David Foster, and older half-sisters Marielle and Alana Hadid were there in support. Curiously missing, however, was Gigi’s popstar boyfriend, Zayn Malik.

Also there from the Hadid orbit: Kris Jenner with boyfriend Corey Gamble, and Real Housewives of Beverly Hills star Lisa Rinna with her daughters, both aspiring models, just like Gigi and Bella once were.

“It’s the Gigi show,” said Hilfiger, as he got on stage and took the mic, following the show. “It’s the Tommy show, the Tommy and Gigi show, and here’s our cover band—no, I’m kidding,” added Gigi, before introducing Fergie.

So, what’s next for Tommy Hilfiger? Can we expect another Tommy x Gigi collaboration?

“Oh, yes, of course,” he said, staying mum on details. “I mean, everything is selling out. Everything we show on the runway sells out either that day or the next day. It’s beyond our wildest dreams.”

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