In the Mood For…Beachy, Bleachy Blondes
Stars like Taylor Swift, Jennifer Lawrence, and, most recently, Kristen Stewart have debuted their new platinum locks this year, harnessing that slightly shocked, fried texture of hair that’s seen the bleach and turning their new ‘dos into chic, beachy bobs. But for summer, short isn’t the only way to go — longer tresses highlight that beachy texture and recall the French gamines of the ’50s and ’60s (think of the iconic image of Brigitte Bardot running down the beach at Cannes). We’ve already showed you how to get the look; here, find styling inspiration straight from the W archives, including looks modeled by Miley Cyrus, Kate Moss, and Lara Stone. Pro tip: It works especially well with an ultra-dark, vampy lip.
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The classic look: long, décontracté tresses, center parted, white blonde, exuding nonchalance… No wonder it’s the new go-to look of all the It girls.
“A Muse You Can Use,” photographed by Willie Vanderperre, styled by Olivier Rizzo; W magazine April 2013.
2
The windblown look? The beachy look? In our books, they’re interchangeable.
“Into the Wild,” photographed by Emma Summerton, styled by Edward Enninful; W magazine November 2014.
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A platinum ‘do works just as well with beachy waves as the fresh-out-of-the-ocean look.
“Out of the Blue,” photographed by Ed Singleton, styled by Raphael Hirsch; W magazine October 2014.
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The beachy look — taken quite literally. “Far Far From Land,” photographed by Tim Walker, styled by Jacob K; W magazine December/January 2014.
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Cultivate an effortless wild-child look like Anna Ewers.
“Into the Wild,” photographed by Emma Summerton, styled by Edward Enninful; W magazine November 2014.
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Imogen Poots’s tousled bangs and slightly stringy locks prove that the beach-bleach-blonde look works at all lengths.
“Generation W,” photographed by Craig McDean, styled by Felicia Garcia-Rivera; W magazine October 2013.
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Lara Stone’s curly bangs paired with soft, beachy waves and a bleached-out color embrace two of summer’s biggest trends.
“Tie One On,” photographed by Willie Vanderperre, styled by Melanie Ward; W magazine September 2014.
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Where’s the fun in bleaching out all the color if you can’t add a little life back into the look?
“Oh, You Pretty Things,” photographed by Emma Summerton, styled by Giovanna Battaglia; W magazine March 2012.
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Kate Moss has never been one for a polished look. Good thing this platinum ‘do is coming back into vogue.
“Good Kate, Bad Kate,” photographed by Steven Klein, styled by Edward Enninful; W magazine March 2012.
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Miley Cyrus’s hair changes with the seasons, but it’s always on point.
“Miley Cyrus Laid Bare,” photographed by Mert Alas and Marcus Piggott, styled by Edward Enninful; W magazine March 2014.
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Legendary stylist Guido Palau understands the importance of a fresh cut. If he’s going for beachy, bleach blonde locks, so are we.
“‘Do Over,” photographed by Patrick Demarchelier, styled by Felicia Garcia-Rivera; W magazine May 2014.
